Senior Director of Digital Engagement, Marketing, and Communications

Fairfax, VA (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 days ago

Job Summary

Own digital engagement and multichannel communications for a university advancement organization, leading strategy for web, social, and fundraising content while shaping audience segmentation and engagement journeys across alumni, donors, and constituents.

Own and execute digital strategy and experiences across channels.
Lead web, social, and digital fundraising communications with governance and creative direction.
Define audience segments and engagement journeys for a broad constituent base.

Job Description

Responsibilities

Digital Strategy and Digital Experience
Audience Strategy and Digital Engagement
Develop audience segmentation strategies and digital engagement journeys for alumni, donors, prospects, volunteers, parents, faculty, staff, students, and friends of the university;
Recommend targeted communication approaches that improve constituent engagement across digital channels;
Support personalized communications that enhance the constituent experience throughout the engagement lifecycle; and
Use audience insights, digital performance data, and engagement trends to refine messaging, creative presentation, channel strategy, and communication timing.
Websites
Lead Advancement's web strategy, governance, content presentation, and digital user experience;
Manage and maintain the Advancement website, including content updates, campaign pages, giving pages, event pages, donor impact content, and other digital properties;
Provide guidance and support for alumni relations website management and other Advancement web content;

Requirements

Master’s degree in related field or the equivalent combination of education and experience;
Significant experience (generally 8-10 years) developing and executing marketing and digital communication strategies;
Experience creating digital content and graphic design collateral for websites, emails, and social media;
Experience developing multi-channel marketing strategies;
Experience with photography, video production, and multimedia story telling;
Experience supervising creative professionals;
Demonstrated experience providing strategic guidance on marketing best practices;
Significant knowledge (generally 8-10 years) of digital communications and marketing;
Knowledge of website management, email marketing, and accessibility standards;
Strong knowledge of social media strategy, and best practices;

Preferred

Preferred Qualifications:
Experience in higher education;
Experience in digital communications and marketing for advancement;
Experience supporting marketing campaigns;
Knowledge of higher education advancement, fundraising, or alumni relations communications and marketing;
Knowledge of CRM, specifically Salesforce;
Knowledge of comprehensive campaign communications, annual giving, donor engagement, or constituent relationship-based marketing;
Skill in managing or directing the work of creative vendors, freelancers, photographers, videographers, agencies, or student employees;
Ability to work within established university brand standards while developing fresh, audience-centered creative approaches; and
Ability to support senior-level communications, high-profile initiatives, sensitive announcements, or institution-wide priorities.

George Mason University

George Mason University is Virginia’s largest and most diverse public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and 50 states, and has a residential population of more than 6,000 students. Mason has grown rapidly over the past half-century and is recognized for its innovation, entrepreneurship, and commitment to providing academic opportunities for students of all backgrounds. With 10 schools and colleges offering more than 200 degree programs, Mason is a vibrant community of scholars and researchers that spans three campuses in Arlington (Mason Square), Fairfax, and Prince William and learning locations across the Commonwealth of Virginia. We also have an international campus in Songdo, South Korea. Our goal is to enable all of our graduates to pursue meaningful lives and successful careers. Our definition of a successful graduate is a well-rounded scholar and an engaged citizen in the community and the world, who has all the necessary skills to compete in the workplace. More than 75 percent of Mason alumni have a post-graduate plan within six months of graduation (employment, graduate school, military service, or volunteering). In the Washington Business Journal’s 2023 rankings of the Washington, D.C., area’s largest employers, Mason came in 26th overall with more than 8,100 Metro-area employees. If you are interested in joining the Mason Nation take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu!

Founded in 1972

Fairfax, Virginia, USA

11K employees (536 in marketing)

gmu.edu