Senior Director of Digital Engagement, Marketing, and Communications

Fairfax, VA (Hybrid)

$150K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own the development and execution of digital engagement, marketing strategy, and communications across multiple channels, guiding creative direction, content production, and cross-team collaboration.

Lead multi-channel digital marketing initiatives and campaigns
Oversee creative direction, design collateral, and vendor relationships
Collaborate with stakeholders to translate ideas into digital assets

Job Description

Requirements

Master’s degree in related field or the equivalent combination of education and experience;
Significant experience (generally 8-10 years) developing and executing marketing and digital communication strategies;
Experience creating digital content and graphic design collateral for websites, emails, and social media;
Experience developing multi-channel marketing strategies;
Experience with photography, video production, and multimedia storytelling;
Experience supervising creative professionals;
Demonstrated experience providing strategic guidance on marketing best practices;
Significant knowledge (generally 8-10 years) of digital communications and marketing;
Knowledge of website management, email marketing, and accessibility standards;
Strong knowledge of social media strategy, and best practices;

Preferred

Experience in higher education;
Experience in digital communications and marketing for advancement;
Experience supporting marketing campaigns;
Knowledge of higher education advancement, fundraising, or alumni relations communications and marketing;
Knowledge of CRM, specifically Salesforce;
Knowledge of comprehensive campaign communications, annual giving, donor engagement, or constituent relationship-based marketing;
Skill in managing or directing the work of creative vendors, freelancers, photographers, videographers, agencies, or student employees;
Ability to work within established university brand standards while developing fresh, audience-centered creative approaches;
Ability to support senior-level communications, high-profile initiatives, sensitive announcements, or institution-wide priorities.

George Mason University

George Mason University is Virginia’s largest and most diverse public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and 50 states, and has a residential population of more than 6,000 students. Mason has grown rapidly over the past half-century and is recognized for its innovation, entrepreneurship, and commitment to providing academic opportunities for students of all backgrounds. With 10 schools and colleges offering more than 200 degree programs, Mason is a vibrant community of scholars and researchers that spans three campuses in Arlington (Mason Square), Fairfax, and Prince William and learning locations across the Commonwealth of Virginia. We also have an international campus in Songdo, South Korea. Our goal is to enable all of our graduates to pursue meaningful lives and successful careers. Our definition of a successful graduate is a well-rounded scholar and an engaged citizen in the community and the world, who has all the necessary skills to compete in the workplace. More than 75 percent of Mason alumni have a post-graduate plan within six months of graduation (employment, graduate school, military service, or volunteering). In the Washington Business Journal’s 2023 rankings of the Washington, D.C., area’s largest employers, Mason came in 26th overall with more than 8,100 Metro-area employees. If you are interested in joining the Mason Nation take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu!

Founded in 1972

Fairfax, Virginia, USA

11K employees (536 in marketing)

gmu.edu