Responsibilities

• Lead the Director, Capital Management and the discipline behind how the marketing budget is planned, deployed, and tracked.
• Own budget accuracy, providing deeper support for creative and media investment decisions.
• Oversee budget deployment, invoice and MA oversight, and accruals, ensuring GEICO's marketing dollars are governed with rigor and speed.
• Partner with Finance to keep spend transparent, defensible, and aligned to enterprise priorities.
• Lead the Director, Marketing Operations and the team responsible for how work actually flows through the department.
• Own capability build and management, ensuring the org has the skills and structure to execute at a high bar.
• Oversee agency management and process design, removing friction between internal teams and external partners.
• Lead cross-functional partner management — legal, supply, risk, and compliance — so marketing moves fast without moving recklessly.
• Lead the Director, Innovation & System Design in defining and advancing GEICO's marketing operating system — clarifying how marketing works end-to-end to enable speed, quality, and measurable impact.
• Champion agentic system design and AI transformation, shifting the organization from isolated tool usage to scaled, capability-driven use of AI.

Requirements

• 12–15+ years in marketing operations, transformation, budget/financial management, creative technology, consulting, or platform strategy roles, with direct experience managing managers.
• Proven experience owning a marketing budget or capital allocation process, including invoice, accrual, and vendor oversight.
• Proven experience designing and scaling complex systems across tools, process, and partners.
• Strong understanding of modern MarTech, creative tools, automation, and AI-enabled platforms.
• Ability to influence across finance, legal, risk, and compliance stakeholders, not just marketing.
• Clear communicator who can translate between executives, technologists, creatives, financial partners, and vendors.