Responsibilities

• Lead integration of global HubSpot instance into enterprise Marketo environment
• Consolidate multi-region marketing automation system into a unified architecture
• Define global governance framework for campaigns, lifecycle stages, routing, and reporting
• Establish scalable processes for multi-product, multi-region operations
• Own enterprise Marketo instance, including architecture, governance, performance, and optimization
• Ensure scalable campaign execution infrastructure for a database expected to grow from 100K to 1M+ contacts
• Oversee data hygiene, segmentation, suppression, and compliance standards (GDPR, CAN-SPAM, etc.)
• Architect and maintain integrations between Marketo, Salesforce, and broader marketing technology stack
• Evaluate, select, and implement marketing technologies aligned to revenue objectives
• Partner with GTM Ops, IT, and Data teams to ensure system integrity and performance

Requirements

• 15+ years in Marketing Operations, Revenue Operations, or Marketing Technology leadership
• Deep expertise in enterprise Marketo architecture and administration
• Proven experience managing global marketing automation team
• Salesforce integration governance experience
• Experience scaling marketing databases from six to seven figures
• Demonstrated success building lifecycle and routing frameworks
• Experience with evaluating, implementing, and maintaining MarTech systems
• M&A integration experience strongly preferred

Preferred

Benefits

• In addition to Medical, Dental, and Vision benefits, Direct Travel/ATPI offers a Total Rewards Package including Retirement Plans, Wellness, Recognition, Sustainability, DE&I, and Mental Health support.