Senior Director, Marketing

Los Angeles, CA (On-site)

$140K/yr – $200K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Summary

Owns and evolves the marketing agenda by translating the SVP's vision into actionable priorities, leading brand strategy, and coordinating cross-functional plans and partnerships.

  • Translate strategy into actionable priorities and initiatives
  • Lead annual brand marketing strategy and calendar; manage cross-functional plans

Job Description

Responsibilities

  • Serve as the day-to-day right hand and trusted strategic partner to the SVP of Marketing.
  • Help translate the SVP's vision and broader marketing strategy into actionable priorities, plans, and initiatives.
  • Partner with the SVP on annual, seasonal, and long-range marketing planning.
  • Help manage the overall marketing calendar, ensuring major campaigns, launches, events, partnerships, and initiatives remain aligned and on track.
  • Serve as an extension of the SVP across cross-functional teams and help communicate marketing priorities throughout the organization.
  • Proactively identify opportunities, challenges, and roadblocks and bring thoughtful recommendations and solutions to the SVP.
  • Prepare presentations, strategic updates, briefs, and other materials for senior leadership.
  • Represent the Marketing organization and, when appropriate, the SVP in cross-functional meetings and initiatives.
  • Help prioritize resources, timelines, and organizational focus across competing marketing initiatives.
  • Act as a key thought partner to the SVP, bringing perspective, ideas, and strong business judgment.

Requirements

  • 10+ years of progressive marketing experience, ideally within fashion, lifestyle, retail, beauty, hospitality, or another highly visual consumer brand.
  • Demonstrated experience leading broad, integrated brand marketing initiatives.
  • Experience partnering directly with senior executives and/or serving as a strategic and operational partner to a CMO, SVP, or other senior marketing leader.
  • Strong understanding of brand strategy, positioning, storytelling, and consumer marketing.
  • Experience across multiple disciplines, including experiential, retail marketing, partnerships, collaborations, content, creative production, and campaigns.
  • Experience with photoshoots and creative production.
  • Experience developing and managing strategic partnerships, collaborations, and/or licensing programs.
  • Proven ability to manage multiple complex initiatives simultaneously.
  • Strong project management, communication, presentation, and organizational skills.
  • Excellent creative judgment and a strong understanding of brand aesthetics and consistency.

Benefits

  • Pay is based on multiple factors, such as qualifications/skills/experience, geography, and state and local wage laws. In addition, bonus and/or commission and benefits including healthcare, retirement savings, paid time off/vacation, and product discounts may be offered.
Johnny Was logo

Johnny Was

Creating beautifully-crafted women's clothing inspired by world cultures, the arts, and historical dressmaker techniques, JOHNNY WAS has appealed to the sophisticated free spirit since 1987. Our signature aesthetic strikes a balance between vintage and modern, reserved and unrestrained, traditional and innovative - we embody the quintessential California bohemian lifestyle.

Founded in 1987
Los Angeles, California, USA
361 employees (67 in marketing)

Salaries

Posted range

$140K/yr – $200K/yr

Taken straight from the job posting.

See all Johnny Was salaries

Marketing Team

Marketing Team Size
14 (4% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
411K
Monthly Google Ads Budget
$19.9K
Traffic Source Mix
Search
22.3%
Direct
65.1%
Referral
4.4%
Social
6.6%
Paid
1.3%

Headcount Trend

Current headcount: ~361
Johnny Was logo

Senior Director, Marketing

Johnny Was · Los Angeles, CA · On-site