Marketing Specialist

Minneapolis, MN (On-site)

$25/hr – $40/hrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive multi-channel marketing initiatives across email, events, social, partnerships, and brand touchpoints, coordinating calendars, collateral, and performance analysis to strengthen brand awareness and engagement.

  • Own marketing calendar and campaigns
  • Collaborate with design and content teams to ensure brand consistency

Job Description

Responsibilities

  • lead, collaborate and execute marketing initiatives across email marketing, events and tradeshows, social media, partnerships, and other brand touch points
  • collaborate closely with our design team and external vendors and partners to strengthen brand awareness, engage existing and prospective customers, and ensure a consistent brand experience across platforms
  • Develop and manage marketing calendars across multiple brands, ensuring campaigns and initiatives are coordinated and executed on schedule
  • Develop and maintain marketing materials for our sales representatives, with clear guidance and recommendations for how to effectively use them
  • Collaborate with our social media and content creation team on strategies and campaigns designed to increase engagement, followers, and brand awareness across social platforms
  • Develop concepts and strategies for traditional and offline marketing campaigns that complement digital initiatives
  • Identify and evaluate press, influencer, advertising, sponsorships, and partnership opportunities
  • Review customer-facing brand touch points and recommend opportunities to strengthen messaging, consistency, and the overall brand experience
  • Partner with our design team on marketing collateral, product launches, campaigns, and other cross-brand initiatives
  • Track marketing performance and use insights to continually improve campaigns and future initiatives

Requirements

  • 3–5 years of marketing experience, ideally within a consumer, lifestyle, interior design, home furnishings, textile, or related brand
  • Experience developing and executing email marketing campaigns and automated customer journeys
  • Familiarity with email marketing platforms; Klaviyo experience is preferred
  • Strong writing, editing, and communication skills
  • Ability to interpret marketing performance data and translate insights into actionable recommendations
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
  • A strong eye for design, branding, and visual consistency
  • Collaborative mindset and comfort working closely with designers, content creators, vendors, and other partners
  • Self-motivated, resourceful, and comfortable taking ownership of projects from concept through execution

Preferred

  • Passion for interiors, textiles, design, or lifestyle brands is a plus.

Benefits

  • 401(k) matching
  • Flexible schedule
  • Health insurance
  • Paid time off
Charlotte Fabrics logo

Charlotte Fabrics

3.4 Glassdoor

Charlotte Fabrics has been a leading distributor of decorative upholstery fabrics and vinyl for over 50 years to upholsterers and designers. We pride ourselves on excellent values and outstanding service. Today we have over 3000 patterns in stock, and frequenty add first quality upholstery fabrics.

Founded in 1952
Minneapolis, Minnesota, USA
38 employees (9 in marketing)
1% recommend to a friend

Salaries

Posted range

$25/hr – $40/hr

Taken straight from the job posting.

See all Charlotte Fabrics salaries

Marketing Team

Marketing Team Size
3 (8% of company)
Median Career Experience
12 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
24.1K
Traffic Source Mix
Search
23.6%
Direct
71.1%
Referral
3%

Headcount Trend

Current headcount: ~38
Charlotte Fabrics logo

Marketing Specialist

Charlotte Fabrics · Minneapolis, MN · On-site