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Johnny Was

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Company overview

Creating beautifully-crafted women's clothing inspired by world cultures, the arts, and historical dressmaker techniques, JOHNNY WAS has appealed to the sophisticated free spirit since 1987. Our signature aesthetic strikes a balance between vintage and modern, reserved and unrestrained, traditional and innovative - we embody the quintessential California bohemian lifestyle.
Founded in 1987
Los Angeles, California, USA
361 employees (67 in marketing)
www.johnnywas.com

Salaries

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People

Marketing team tenure

Median tenure

1 years

Avg experience

14 years

Across 1 marketing employees

Founders

Rob Trauber
Rob Trauber
CEO
LinkedIn
John Paddock
CEO WEALTH MANAGEMENT CO
LinkedIn

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
411K
Month over month-11.9%
Quarter over quarter-27.4%
Top sourceDirect (65.1%)
Ad budget per month$19.9K
Average search rank52.5
Traffic source mix
Direct
65.1%
Search
22.3%

News

Oxford: Owner of Tommy Bahama, Lilly Pulitzer and Johnny Was Reports Second Quarter Results
Sep 10, 2025 • Oxford Industries, Inc.
The Johnny Was Pieces Our Editors Are Adding to Cart this Summer
Jun 20, 2025 • glamour.com
Johnny Was Has Everything You Need To Channel a Vacation State of Mind
Jun 14, 2025 • Vogue

Links

www.johnnywas.comLinkedInCrunchbaseX (Twitter)

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Robert Trauber
CEO
LinkedIn

Marketing leadership

Anne Hammond
SVP of Marketing & Digital
LinkedIn
Jordan Roberson
Jordan Roberson
Senior Director of Digital Marketing
LinkedIn
Susann Moore
Susann Moore
Senior Director of Brand Creative
LinkedIn
Headcount +2.6% year over year
Social
6.6%
Referral
4.4%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

10.4K

12-mo growth

+4.5%

Monthly growth

+0.9%

Open positions3 open marketing positions

Johnny Was logo

Senior Director, Marketing

Johnny Was

Los Angeles, CA (On-site)

$140K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.
2 days ago
Johnny Was logo

Vice President of Performance Marketing and Digital Commerce

Johnny Was

Dallas, TX (On-site)

In-houseFull-timeSenior level
6 months ago
Johnny Was logo

Senior Vice President Marketing & Digital

Johnny Was

Dallas, TX (On-site)

In-houseFull-timeSenior level
6 months ago

Johnny Was insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1987
Headquarters
Los Angeles, California
Employees
201-500
Flat last 12mo
Marketing team
67
19% of company
12 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.6%
LinkedIn headcount is mostly flat at 2.6% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2021-06-28 -> 2026-01-26
Headcount (12 months)
+2.6%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
411K
Month over month-11.9%
Quarter over quarter-27.4%
Top sourceDirect (65.1%)
Traffic source mix
Direct
65.1%
Search
22.3%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
3 competitor sites
Search traffic: 32.8K organic clicks / 7.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+5,222
Ad budget per month
$19.9K
Average search rank
52.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 56.2 years.

Founder or CEO

Saved founder and CEO profiles.

Rob Trauber
Rob Trauber
CEO
John Paddock
CEO WEALTH MANAGEMENT CO
Robert Trauber
CEO

Marketing team size

Shows saved marketing team size.

67
19% of the company • 12 saved marketing people

Average time at company

Shows typical time the marketing team stays.

1 years
Based on 1 people.

Average years of experience

Shows typical years of experience across saved people.

14 years
Based on 3 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 67.

News

Shows saved company news.

Oxford: Owner of Tommy Bahama, Lilly Pulitzer and Johnny Was Reports Second Quarter Results
Sep 10, 2025 • Oxford Industries, Inc.
The Johnny Was Pieces Our Editors Are Adding to Cart this Summer
Jun 20, 2025 • glamour.com
Johnny Was Has Everything You Need To Channel a Vacation State of Mind
Jun 14, 2025 • Vogue

Marketing leadership

Shows saved marketing leaders.

Anne Hammond
SVP of Marketing & Digital
Jordan Roberson
Jordan Roberson
Senior Director of Digital Marketing
Susann Moore
Susann Moore
Senior Director of Brand Creative
Social
6.6%
Referral
4.4%
Paid referral
1.3%

Total followers

10.4K

12-mo growth

+4.5%

Monthly growth

+0.9%