Responsibilities

• Digital Commerce Strategy & Revenue Growth: Own the P&L for the e-commerce business, driving revenue, margin, and contribution goals.
• Develop and execute a multi-year digital growth roadmap aligned with brand strategy.
• Optimize site experience, digital merchandising, conversion, AOV, and customer lifetime value.
• Lead forecasting and demand planning in partnership with Planning and Finance.
• Drive omni-channel initiatives including BOPIS, ship-from-store, and digital-retail integration.
• Performance Marketing & Customer Acquisition: Lead paid media strategy across all performance channels (Paid Search, Paid Social, Display, Affiliate, Influencer, Programmatic, etc.).
• Oversee budget allocation and ROI optimization to ensure efficient CAC and strong ROAS.
• Drive full-funnel marketing strategies that support both acquisition and retention.
• Utilize advanced analytics and attribution modeling to inform investment decisions.
• Continuously test, learn, and optimize campaigns based on data insights.

Benefits

• healthcare
• retirement savings
• paid time off/vacation
• product discounts