Responsibilities

• Channel Strategy & Budget - Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces and new test channels - strategy, campaign structure, bidding, budgets, pacing and performance
• Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
• Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves - including telling Finance when money moves and why
• Bring paid search and paid social in-house as we wind down our search agency, and set the strategy for and hold accountable the agency partners we keep
• Hands-On Campaign Management - Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
• Build audience strategy across prospecting, retargeting, customer lists, lookalikes and Evolve's own first-party data on properties, permits and owners
• Design and analyze structured tests across audience, creative, bidding, placement, geography and landing destination
• New Channels & Creative - Launch new channels from zero to one - Performance Max, connected TV, podcast and an expanded direct mail program - with a plan for how each will be measured before it spends
• Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets killed. Evolve hasn't had a meaningful creative refresh in two years, so there's a lot of headroom here.
• Measurement & Partnership - Push our measurement past last-click. Help us build a real read on incrementality and on the offline channels we currently can't see, and partner on the attribution work behind it

Requirements

• 7+ years in performance marketing or digital media buying, with significant hands-on ownership of paid search and paid social campaigns
• Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
• Deep platform expertise in Google Ads and/OR Meta - campaign structure, bidding, budget pacing, audience management, creative testing and optimization
• Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
• Ownership of forecasting - the monthly spend and volume inputs to a marketing plan, and the judgement to re-plan mid-month when delivery moves
• Strong analytical skills - you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions without waiting on an analyst
• Experience developing or executing paid creative strategy - messaging, format, testing and analysis - in partnership with creative teams or agencies
• AI-native working style - you already use tools like Claude for analysis, creative iteration and reporting; this is a baseline here, not a differentiator

Benefits

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.