Responsibilities

• Steward brand positioning, voice, and creative direction
• Lead seasonal storytelling in partnership with Design
• Direct campaign creative across all channels
• Drive cultural relevance through community, PR, and partnerships
• Lead consumer marketing strategy across paid, owned, and earned channels
• Optimize marketing investment and customer acquisition cost
• Expand reach to new and next-generation customers
• Oversee ecommerce strategy, site performance, and conversion
• Guide digital merchandising and customer experience
• Lead CRM, loyalty, and personalization initiatives