Senior Director of Marketing and Community Engagement

Responsibilities

• Marketing Strategy and Brand Management
• Develop and execute an annual Association-wide marketing and communications plan aligned with strategic priorities.
• Lead marketing campaigns supporting membership growth, retention, program enrollment, special events, and charitable giving.
• Maintain consistent YMCA branding, messaging, and visual identity across all branches and communication platforms.
• Collaborate with Association and branch leadership to establish marketing priorities, timelines, and promotional strategies.
• Manage an Association-wide marketing calendar and coordinate the development of promotional materials.
• Digital Marketing and Communications
• Oversee the YMCA website, social media platforms, email marketing, digital advertising, and other communication channels.
• Develop compelling digital content, including graphics, photography, videos, newsletters, and promotional campaigns.
• Ensure digital communications are accurate, accessible, engaging, and consistent with YMCA brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Three to five years of relevant experience in marketing, communications, digital media, or community engagement.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong written, verbal, organizational, and relationship-building skills.
• Proficiency with digital marketing platforms, website management, social media, Canva or Adobe Creative Suite, and Microsoft Office.
• Experience using marketing analytics, performance dashboards, and digital reporting tools to evaluate results and guide decisions.
• Ability to manage multiple priorities, work independently, and collaborate across departments.
• Nonprofit or mission-driven organizational experience preferred.
• Commitment to the YMCA's mission, values, and cause-driven leadership principles.

Benefits

• Employee Assistance Program
• Retirement Contributions