Senior Director Marketing at Bimbo Bakeries USA | Irving, TX | $182K/yr – $254K/yr

Bimbo Bakeries USA

Senior Director Marketing

Irving, TX (On-site)

$182K/yr – $254K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Entenmann’s Brand with P&L ownership, cross‑functional commercial alignment, and a structured innovation pipeline that feeds packaging, positioning, and launches.

Brand planning and marketing mix ownership to shape product, packaging, and messaging.
Cross‑functional socialization with Field, Sales, and support teams to land commercial plans.
Portfolio management and end‑to‑end commercialization with R&D, Ops, and Finance partners.

Job Description

Responsibilities

Develop and execute brand planning and marketing mix elements for the Brand.
Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.
Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.
Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.
Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
Lead brand management team through critical thinking, strategic decision making, and personal growth development.
Provide project management, strategic planning, and implementation support for key initiatives. This includes ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and personnel talents and technology to implement solutions.

Bimbo Bakeries USA

4.0 Glassdoor

Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.

MEX

48K employees (2,469 in marketing)

grupobimbo.com

81% recommend to a friend

91% CEO approval