Responsibilities

• Lead brand planning, including situation analysis, competitive landscape assessment, strategic priorities, and tactical launch plans.
• Drive product positioning, campaign development, and message development across HCP and patient audiences.
• Develop and implement market development tactics that build awareness of unmet need among key customer segments.
• Design and execute integrated marketing campaigns across HCP promotion, patient marketing, digital, and online media.
• Lead omnichannel campaigns, microtargeting, and next-best-action programs to optimize customer engagement.
• Support planning and execution of national sales meetings.
• Work with Business Analytics to generate market insights and optimize customer communication against launch objectives.
• Manage creative, agency of record, media, digital, and peer-to-peer agency partners.
• Oversee project timelines and budgets; participate in monthly budget forecasting; ensure spend aligns with annual plan.
• Partner with Market Access to advance Arrowhead's patient support services program.

Requirements

• Bachelor's degree required
• 12+ years of pharmaceutical or biotech marketing experience, with 5 years of experience in a leadership role
• Direct product launch experience required
• Demonstrated success building and leading marketing teams in a matrixed organization.
• Strong track record partnering with Medical Affairs, Market Access, and Sales on integrated launch execution
• Demonstrated executive presence with the ability to influence senior leadership, present confidently to executive-level audiences, and represent the brand credibly with external stakeholders including KOLs and industry partners
• Experience managing external agencies and marketing budgets
• Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
• Minimum travel requirements of 25% of the time

Preferred

• MBA or advanced degree preferred.
• Rare disease, cardiometabolic, or lipid-disorder therapeutic experience strongly preferred
• Experience in cardiometabolic therapeutic area, preferably with a focus on dyslipidemias
• Experience in a smaller, rapidly growing, company

Benefits

• Arrowhead provides competitive salaries and an excellent benefit package.