Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Senior Director, Marketing
Chicago, IL (Remote)
$160K/yr – $175K/yrSenior Level10+ years expFull time
Posted 1 month ago
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Job Summary
Shape a brand-led growth machine by owning Allieds external voice, events playbook, and content engine for broker and employer audiences.
- Brand & Content Ownership: Own the strategy, identity, messaging, and distribution that anchors Allied across sales, digital, events, and partners.
- Events Leadership: Build the national field program and high-value broker-facing experiences with measurable pipeline impact and post-event analytics.
- Lifecycle & Tech: Establish lifecycle architecture and marketing tech to scale from nurture to retention, with executive dashboards to prove ROI.
Job Description
- Define and own Allied's brand strategy, visual identity, messaging architecture, and market positioning — ensuring a differentiated, consistent value proposition across all external touchpoints including sales materials, digital presence, events, and partner-facing assets
- Monitor competitive positioning, market trends, and broker/employer perception to inform ongoing brand evolution and strategic messaging updates; partner with executive leadership to shape Allied's external voice.
- Own the national field and event marketing strategy, including industry conferences, broker summits, client events, and Allied-hosted experiences; define the strategic framework, priorities, and success metrics that guide the events function and its execution.
- Oversee the events function and direct reports responsible for execution, ensuring programs deliver against pipeline, retention, and engagement objectives; establish post-event reporting standards and hold the team accountable to measurable outcomes
- Define and execute a comprehensive content strategy that positions Allied as a trusted authority in TPA services, self-funded healthcare, and cost containment; develop a thought leadership platform encompassing white papers, case studies, webinars, and executive content for broker and employer audiences, with a longer-term vision of building and leading a team to scale this capability.
- Define and execute Allied's content distribution strategy across paid and organic channels, establishing the framework, channel mix, and performance benchmarks that drive brand visibility, audience growth, and lead generation, with a long-term vision of scaling a team to own execution.
- Lead paid digital marketing with an emphasis on LinkedIn, including sponsored content, targeted advertising, and audience segmentation strategies tailored to broker, employer, and industry personas to amplify thought leadership and generate qualified pipeline.
- Build and manage Allied's email marketing program, including audience segmentation, content cadence, and performance optimization; develop email as a core channel for nurturing broker and employer relationships across the full sales and retention cycle.
- Oversee organic content distribution and discoverability across digital channels, including article publishing, editorial placements, social amplification, and AI Engine Optimization (AEO) strategies, to extend the reach of Allied's thought leadership and reinforce brand authority in the self-funded market.
- Define the lifecycle marketing strategy and build the foundational infrastructure, including audience segmentation frameworks, communication architecture, and platform capabilities, required to support full-funnel programs across brokers, employer decision-makers, and stop-loss carriers; own the long-term roadmap for scaling lifecycle execution as the function and team mature.
- Define and own Allied's marketing technology stack and operations infrastructure, including CRM integration, marketing automation, campaign analytics, and content management systems; lead build vs. buy decisions and vendor evaluation, selection, and management.
- Develop and maintain executive-level dashboards and reporting cadences that provide visibility into marketing performance, pipeline contribution, and ROI; establish governance frameworks for campaign planning, budget management, and performance accountability.
- Serve as a strategic partner to Sales, Client Management, Product, and Operations — leading cross-functional working groups to align go-to-market strategy, messaging, and campaign execution across teams.
- Lead, coach, motivate, and develop a high-performing marketing team across brand, events, content, and lifecycle disciplines; responsible for one-on-one meetings, performance reviews, growth opportunities, and attracting new talent; clearly communicate expectations, actively engage, coach, counsel, and provide timely and constructive performance feedback; build team capacity and organizational structure to support Allied's growth trajectory
- Other duties as assigned
Allied Benefit Systems
Allied is a national healthcare solutions company that works with organizations who choose to take control of their healthcare. We customize employer self-insurance benefits to align with individual choice and organizational need while integrating medical management innovations and cost-control strategies. With healthcare designed for people, employers never have to choose between price and the best-fit insurance products to protect employees and their families.Allied’s philosophy is to create a culture of health for our member organizations and their employees beyond simple, medical health. We integrate administrative services, care solutions and analytics to achieve better clinical, behavioral and social patient outcomes.Allied’s programs and benefit services are designed and structured to infuse value on every front – for employers and HR departments, for plan members and their families, for healthcare providers, and for us. We’re in this together, committed to your future.
