Senior Director of Loyalty Marketing

Responsibilities

• Executive Strategy & C-Suite Engagement: Serve as the primary loyalty strategist and subject matter expert for the enterprise. Frequently present program health, competitive positioning, and financial impact directly to the C-suite and executive leadership, ensuring alignment with overarching corporate goals.
• Organizational Leadership & Team Building: Build, mentor, and inspire a world-class, high-performing marketing organization. Attract and develop top-tier talent across product marketing, partnership management, and retention to establish Verizon as the premier destination for loyalty marketing professionals.
• Strategic Vision: Architect the overarching marketing strategy for Verizon Shine and Verizon Dollars. Position the program as a major differentiator, identifying and developing the marketing roadmap and cadence on when & how these programs unlock maximum delight for our customers.
• Drive Co-marketing Partnership Strategy and Activation Plans:   Based on the goals of both Shine and Dollars, lead the comarketing strategy to identify the right partners to amplify in relevant and meaningful ways and will drive program awareness and engagement.  The end goal is to make a positive impact on the perception of the overall program.
• Build & Supercharge Verizon Shine: Oversee the development and execution of the marketing plan to create habitual, delightful moments for our customers. Partner with prominent entertainment, sports, travel, and emerging brands to secure and market "daily, weekly, and epic once-in-a-lifetime" customer experiences.
• Develop the Marketing Ecosystem for Verizon Dollars: Lead the comprehensive marketing strategy for Verizon Dollars. Optimize the earn, track, and redeem lifecycle to maximize engagement, stickiness, and perceived consumer value.
• Lifecycle & CRM Marketing: Design and execute advanced, data-driven campaigns to transition passive users into active program advocates, driving down customer churn and increasing net promoter scores (NPS).
• Cross-Functional Enterprise Execution: Drive alignment across the enterprise by partnering closely with Product & Business Strategy, Finance, Data Analytics, and Corporate Partnerships to ensure seamless UX/UI integration within the My Verizon app and robust financial viability of the rewards structure.
• Data-Driven Optimization & P&L Oversight: Establish and partner with VCG on the key performance indicators (KPIs) to measure program health, tracking redemption rates, program ROI, incremental revenue, and customer lifetime value.

Requirements

• Experience: 12-15+ years of progressive marketing experience, with at least 7+ years in a senior leadership role building and overseeing large-scale loyalty, rewards, or subscription-based programs (e.g., top-tier hospitality, airlines, premium credit cards, retail co-ops).
• Proven Track Record: Experience managing multi-million dollar marketing and loyalty budgets with a clear history of driving measurable churn reduction, customer engagement, and significant revenue impact.
• Executive Presence: Exceptional communication and presentation skills, with a proven ability to influence, guide, and report to C-level executives.
• Partnership Mastery: Deep experience negotiating and executing high-profile corporate partnerships and experiential marketing activations at scale.
• Analytical Rigor: Deep comfort with customer data segmentation, financial modeling of loyalty programs, and leveraging AI/predictive analytics to personalize customer rewards at an enterprise level.
• Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is highly preferred.

Preferred

• MBA or advanced degree is highly preferred.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.