Senior Director, Lifestyle (PR)

Responsibilities

• Lead the business across multiple brands and business units, ensuring strategies and programs align with broader marketing and business objectives.
• Work closely with senior client stakeholders to shape brand strategy, identify opportunities and provide proactive counsel that goes beyond the immediate ask.
• Develop integrated communications strategies that connect brands to consumers and culture, driving earned media, brand relevance and meaningful engagement across editorial, digital, talent, creator and influencer platforms.
• Translate overarching brand and business priorities into clear, actionable plans, ensuring teams understand both the strategy and how to bring it to life.
• Maintain a strong command of the business across all workstreams, knowing when to provide high-level direction and when to get into the details to move work forward.
• Lead and develop account teams, setting priorities, providing strategic direction and ensuring a high standard of thinking, execution and client service.
• Oversee budgets, timelines, staffing and resources across a complex account structure with multiple stakeholders and competing priorities.
• Actively review, challenge and strengthen strategies, campaign concepts, messaging and client-facing materials. Be comfortable rolling up your sleeves to develop the work alongside the team.
• Partner across agency divisions, including Brand Partnerships, Content, Events, Talent and Social Impact, to bring forward integrated ideas and opportunities.
• Build and maintain relationships across media, talent, creators and cultural tastemakers, leveraging those relationships to create opportunities for clients.

Requirements

• 12+ years of agency experience with a strong background in brand communications, integrated marketing and consumer engagement.
• Proven track record working with major corporate brands, developing strategies that connect business objectives with consumer interests, behaviors and culture.
• Demonstrated ability to bring corporate brands into consumer-facing conversations, making them relevant and engaging across earned media, partnerships, talent and cultural platforms.
• Experience leading large, complex accounts with multiple business units, senior stakeholders and competing priorities.
• Strong strategic marketing instincts with the ability to identify cultural opportunities, understand consumer behavior and translate insights into impactful brand programs.
• Executive presence and the ability to build rapport quickly, earn client trust and confidently lead senior-level conversations.
• Equally comfortable shaping big-picture strategy and getting into the details to ensure strong execution.
• Deep understanding of earned media, influencer marketing, talent partnerships and the evolving communications landscape.
• Established relationships across media, creators, talent and cultural tastemakers.
• Strong experience leading and developing teams, with sound judgment around delegation, accountability and quality control.

Preferred

• A strategic partner and trusted counsel who earns client confidence quickly and can confidently lead the business and its senior relationships.
• A leader who sees the bigger picture but is equally comfortable getting into the details to ensure the team delivers at every level.
• A collaborative team builder who keeps people, processes, and ideas moving in the same direction.