Integrated Digital Marketing Manager
Quad
USA (Remote)
$100K/yr - $110K/yrAgencyFull-timeSenior level7+ years exp.
9 hrs ago
Senior Director of Integrated Marketing
Chicago, IL (Hybrid)
$200K/yr – $215K/yrSenior Level10+ years expFull time
Posted 2 weeks ago
Job Summary
Lead and own a full-stack digital marketing function across paid media, SEO/AI-search, CRM, and site experience, shaping strategy, budgeting, talent, and cross-functional collaboration to grow visitors, leads, and guest lifetime value.
- Own strategy and budget across channels and markets, delivering integrated growth.
- Build and lead a high-performing team while partnering with analytics and CRM to scale retention and LTV.
Job Description
Responsibilities
- Channel Strategy & Leadership
- Performance & Growth
- Cross-Functional Leadership
- What Success Looks Like
Requirements
- 10-15+ years in digital marketing, including 3-5+ years in a people-leadership role overseeing a digital marketing team
- Proven track record setting and executing multi-channel digital strategy (paid media, SEO/AI-search, CRM, site experience) at a senior level
- Experience owning a digital marketing budget and managing agency and vendor relationships
- Core Skills: Strong strategic and analytical fluency — able to move from data to insight to investment decision; Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), and how they work together; Experience with marketing performance metrics (cost per appointment, CPA, ROAS, conversion rates, retention rates, LTV); Comfortable with budgeting, forecasting, and resource allocation across markets and channels; Familiarity with incrementality, attribution, and media mix concepts, sufficient to direct an analytics partner; Proven people leadership — hiring, developing, and managing a team
- Key Characteristics: Strategic and decisive – sets direction and owns outcomes; Highly collaborative – thrives partnering across channel, analytics, and business teams; Excellent communicator – simplifies complex ideas for senior stakeholders; Action-oriented – focused on driving decisions and results; Comfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precision; Guest-centric – understands the personal, confidence-driven nature of aesthetic treatment decisions
- Mindset & Culture Fit: Excited to build and lead a team within a close, high-performing, and enthusiastic organization; Motivated by building and scaling a brand nationally; Enthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment; Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.
- - not clearly listed as a separate item; included for completeness
- What You’ll Do: Channel Strategy & Leadership - Set the strategy and roadmap for digital marketing across paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), ensuring channels work together rather than in silos - Own the digital marketing budget, allocating spend across channels, markets, and location tiers to maximize growth and efficiency - Build and lead a high-performing digital marketing team, setting clear goals, developing talent, and fostering a culture of ownership and experimentation - Manage relationships with media agencies and platform partners, holding them accountable to performance targets
- Performance & Growth - Direct performance measurement and reporting across the full funnel — traffic, leads, appointments, conversion, revenue, retention, and lifetime value - Partner with analytics to evaluate incrementality and channel interaction, using insight to inform investment decisions rather than optimizing channels in isolation - Champion a test-and-learn agenda across paid, CRM, and site experience, scaling what works and cutting what doesn't - Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into strategy and investment decisions
- Cross-Functional Leadership - Represent digital marketing in leadership forums, translating performance into clear narratives and recommendations for senior stakeholders - Partner with Analytics team (trusted reporting, dashboards, and metric definitions) - Partner with CRM / Lifecycle Marketing - Brand, Social, and PR - Product (booking experience, funnel performance) - Finance, Internal Sales & Operations (capacity and demand alignment) - Ensure digital strategy reflects both acquisition and retention priorities, working closely with CRM/lifecycle teams to grow guest lifetime value
Preferred
- Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus
- Agency experience preferred
Benefits
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
TAG - The Aspen Group
3.2 Glassdoor
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.
Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)
43% recommend to a friend
50% CEO approval
Salaries
Posted range
$200K/yr – $215K/yr
Taken straight from the job posting.
Integrated Marketing median pay in the United States
Most pay falls between $97K and $174K. Based on 472 salaries.
Marketing Team
Marketing Team Size
83 (9% of company)
Median Career Experience
13 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Fernando Wey
Chief Marketing Officer | General Manager
At the company for 5 years 5 months
Nancy Bernacchi
VP, Brand & Integrated Marketing - ClearChoice
At the company for 1 year 3 months
Chad Bailey
VP, Employer Brand & Recruitment Marketing
At the company for 3 years 8 months
Kelsey Linden
Vice President, GTM and Marketing
At the company for 5 years 4 months
Traffic Signals
Monthly Visitors
32.3K
Traffic Source Mix
Search
41.1%
Direct
44.5%
Referral
12.1%
Social
1.1%
Paid
1.1%
Headcount Trend
Current headcount: ~934
News about TAG - The Aspen Group
Links
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