Responsibilities

• Develop brand marketing strategies that support business goals, with a focus on customer growth, perception and engagement
• Identify and create distinct marketing strategies for key areas of growth including new category and customer opportunities
• Establish brand health and marketing success metrics, routinely track for marketing teams and report out to leadership
• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry – work with internal and external partners to compile an assessment of industry trends, identify new marketing tactics to integrate into our strategy
• Translate business goals and marketing tactics into a comprehensive strategy that drives customer growth in key segments and brand affinity across new and existing customers, work closely with cross functional and marketing partners to create a roadmap for execution
• Lead seasonal planning process and establish quarterly brand roadmap that tracks all marketing tactics and ensure all efforts ladder up to key marketing focus
• Lead quarterly, full funnel reporting for marketing teams in close collaboration with brand and digital team leads
• Oversee brand marketing budget

Requirements

• Master’s or Bachelor’s Degree
• 8-10 years ’ Marketing experience
• Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies
• Proven success in team management with a leadership track record
• Creative problem solver and decision maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions
• Exceptional organizational/ project management skills required
• Ability to think strategically but act tactically and evaluate tradeoffs

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
• Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.