Senior Director, Integrated Marketing

Responsibilities

• Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
• Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs
• Lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always-on programs or local activations
• Oversee development of creative and media assets in partnership with internal teams and external agencies
• Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region
• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Bring structure and momentum to complex workstreams; influence senior stakeholders with clarity, data, and creative thinking
• Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution
• Set campaign goals and work with analytics and media teams to track performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Master’s degree, preferred
• Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
• Proven Experience of managing global teams and direct reports
• History of data driven brand strategies from vision to development
• Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along
• Ability to interpret analytics and derive actionable insights
• Experience establishing KPIs and using analytics to inform marketing strategies
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities

Preferred

• Master’s degree, preferred

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.