Associate Director, Integrated Strategy

Responsibilities

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
• Oversee multiple workstreams, ensuring excellence, innovation, and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.
• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.
• Maintain expert understanding of the creator and cultural landscapes, and beauty space.
• Partner with the SVP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.

Requirements

• 6-8+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, Experience working with professional hair care brands and managing programs involving salon professionals, educators, or beauty influencers is highly desirable.
• Minimum of 2 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.
• Hands-on experience with platforms as it relates to:
• - Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• - Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)
• - Analytics & Insights (Power BI, Tableau, Infegy, Demographics Pro, etc.)
• Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.
• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.
• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.