Associate Director, Omnichannel Marketing - Prostate Cancer

Responsibilities

• Omnichannel Strategy: Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership.
• Cross-Functional Collaboration: Partner closely with the Alliance counterpart and internal stakeholders-including HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research-to align priorities and execute key decisions.
• Media Planning: Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation.
• Digital Execution: Manage the tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels.
• Customer Experience: Apply knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences.
• Innovation: Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance.
• Insights and Data Utilization: Partner with analytics and market research to translate insights into actionable recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs.
• Field Partnership: Collaborate with field teams to identify best practices, uncover customer needs and trends, and inform the evolution of the brand selling approach.
• Customer Targeting: Support HCP and patient targeting strategies, including the use of Crossix, predictive modeling, and customer segments to improve media effectiveness.
• Brand Planning: Contribute to strategic and tactical brand planning and recommend innovative digital and omnichannel solutions that support brand objectives.

Requirements

• Strong analytical, strategic thinking, and problem-solving skills
• Ability to translate customer insights and business needs into effective omnichannel programs
• Working knowledge of pharmaceutical marketing, including the FDA regulatory and legal environment
• Strong project management skills with the ability to coordinate multiple priorities and cross-functional contributors
• Experience advancing complex projects through Legal, Medical, and Regulatory review
• Strong written, verbal, and interpersonal communication skills
• Ability to collaborate and influence across functions and levels without direct authority
• Demonstrated agency and vendor management capabilities
• Self-starter who works effectively both independently and as part of a team
• Ability to balance strategic thinking with strong attention to executional detail and interdependencies

Preferred

• Prior oncology TA experience
• Prior experience with co-promotion or working in an alliance

Benefits

• Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.