Responsibilities

• The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
• The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives
• Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other
• Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator
• A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
• Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward
• Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow
• Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead
• Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest
• Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation

Requirements

• - 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people
• - A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates
• - Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
• - Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same
• - Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs
• - Demonstrated ability to operate across functions and bring order to ambiguity
• - A genuine interest in marketing as a craft
• - A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner
• - A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
• - Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells

Benefits

• Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.
• From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend - A curated in-office employee experience, designed to foster community, team connections, and innovation - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching - Employee Resource Groups that provide supportive communities within Braze - Collaborative, transparent, and fun culture recognized as a Great Place to Work®