Senior Director, Growth & Commerce Product Analytics

New York City, NY (Hybrid)

$230K/yr – $280K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own Growth & Commerce analytics to drive subscriber growth, retention, and ARPU, while shaping the analytics strategy and scalable data workflows that empower cross-functional decision-making.

  • Growth & Commerce analytics roadmap: define high-impact opportunities, partner with Product/Engineering, and connect insights to revenue outcomes.
  • Analytics scale and data quality: build AI-enabled, Databricks-based, self-service analytics and ensure reliable data for reporting and decision-making.

Job Description

Responsibilities

  • Leadership: Build and lead a high-performing Growth & Commerce Product Analytics team of managers and individual contributors focused on subscriber growth, retention/churn reduction, and ARPU.
  • Strategy Development: Develop and execute the analytics strategy, operating model, and roadmap for Growth & Commerce Product Analytics across NBC Global Streaming.
  • Business Impact: Identify high-value opportunities across acquisition, conversion, retention, upgrades, pricing and packaging, winback, offers, partnerships, account management, and monetization.
  • Product Partnership: Partner with Product, Engineering, Growth, and other business teams to prioritize product bets, diagnose customer friction, and connect roadmap decisions to measurable subscriber and revenue outcomes.
  • Experimentation: Influence the Growth and Commerce experimentation roadmap by improving hypothesis quality, metric definition, guardrails, test sequencing, readouts, and application of learnings to future product decisions.
  • Data Quality: Partner with data engineering and instrumentation teams to define analytics and experimentation data requirements, validate data quality, and ensure production data models and pipelines reliably support reporting, self-service tools, and decision-making.
  • Analytics Scale: Advance AI-enabled, Databricks-based, and self-service analytics workflows that improve analyst productivity, automate recurring readouts, accelerate diagnostics, and make trusted insights easier for stakeholders to access and act on.
  • Communication: Translate complex analyses, experimentation results, and customer behavior patterns into clear executive narratives that explain what is happening, why it matters, and what actions should be taken.

Requirements

  • Experience: 10+ years of applied experience in product analytics, growth analytics, commerce analytics, data science, business analytics, or related analytical discipline in a high-scale digital product environment.
  • Leadership: 6+ years of people management experience with a record of building, leading, and elevating high-performing teams of managers and individual contributors.
  • Growth & Commerce Analytics: Direct experience supporting growth, commerce, subscription, lifecycle, retention, monetization, eCommerce, or customer journey product teams.
  • Business Acumen: Strong understanding of subscriber growth, churn reduction, ARPU, LTV, paid conversion, upgrades, pricing and packaging, winback, offer performance, funnel optimization, and customer behavior analysis.
  • Technical Skills: Hands-on experience with SQL and large-scale datasets, with experience using Python, R, notebooks, Databricks, or similar analytical tools to conduct analysis, automate workflows, and guide analytical quality.
  • Experimentation: Strong understanding of A/B testing, metric design, statistical concepts, causal measurement, power, guardrails, and result interpretation.
  • Analytics Tools: Experience building or scaling dashboards, automated reporting, diagnostic tools, metric frameworks, self-service analytics capabilities, or AI-enabled analytics workflows.
  • Communication: Proven ability to influence senior executives and cross-functional stakeholders by translating complex analytical work into clear business implications and actionable recommendations.
  • Education: BA/BS in a quantitative, technical, business, scientific, or related field, or equivalent practical experience. Advanced degree preferred.

Preferred

  • Industry Experience: Background in streaming, media, eCommerce, consumer technology, subscriptions, marketplaces, gaming, fintech, or other high-scale digital product environments.
  • Advanced Measurement: Familiarity with CUPED, regression adjustment, causal inference, heterogeneous treatment effect analysis, quasi-experimental methods, or incrementality measurement.
  • Analytics Platforms: Experience with Databricks SQL, Databricks notebooks, Delta Lake, Databricks Genie, or similar self-service and AI-enabled analytics capabilities.
  • Scaled Analytics: Track record building analytics operating models, metric governance, self-service analytics programs, experimentation enablement practices, or scalable decision-support workflows.

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

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Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
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Marketing Roles Posted (Last 30 Days)
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