Senior Director, Global Social Media Initiatives

San Francisco, CA (Hybrid)

$206K/yr – $231K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own Sephora’s global social and influencer agenda across markets, shaping strategy, governance and reputational leadership with cross‑market collaboration.

  • Growth Governance: Build global social governance, analytics, and reporting to drive cross‑market learnings.
  • Strategy & Execution: Partner with Global Brand Marketing and Integrated Marketing to craft social storytelling and campaigns while enabling local adoption.
  • Cross‑Market Influence: Drive influencer synergies, AI/social commerce innovation, and senior‑level reputational management across platforms.

Job Description

Responsibilities

  • Lead and champion Sephora’s key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
  • Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
  • Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
  • Support U.S. Influencer teams on global activations involving international markets and creators
  • Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best‑practice sharing across markets
  • Leverage social data and performance insights to inform strategy and decision‑making
  • Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
  • Foster cross‑market influencer synergies and partner with global leadership on reputational management across social platforms
  • Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture

Requirements

  • 12+ years of experience in social media marketing or influencer marketing
  • 5+ years of experience managing and developing marketing teams in the social and influencer space
  • Experience working in a global or multi‑market role; international experience preferred
  • Strong understanding of social platforms, creator ecosystems, and performance analytics
  • Ability to influence and collaborate across senior stakeholders and global teams
  • Bachelor’s degree in Business, Marketing, or a related field preferred

Benefits

  • Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
  • Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
  • Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
  • Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
  • Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
  • Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.
Sephora logo

Sephora

Sephora is the world’s leading global prestige beauty retail brand. With over 50 000 talents across 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Founded in 1969
Neuilly-sur-Seine, Île-de-France, FRA
49K employees (3,875 in marketing)

Traffic Signals

Monthly Visitors
242.7K
Traffic Source Mix
Search
31.3%
Direct
38%
Referral
27.1%
Social
2.7%
Paid
0.5%

Headcount Trend

Current headcount: ~48.5K

Marketing Team

Marketing Team Size
2,087 (4% of company)
Median Career Experience
12 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

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