Responsibilities

• Global Media Strategy & Governance: Define and lead Marriott’s holistic global media strategy across brand and performance channels, including lower‑funnel demand‑generation media.
• Develop and maintain global media investment guidelines, audience frameworks, channel strategies, and standards that enable local adaptation while ensuring global consistency.
• Establish best practices for media excellence, ensuring all regions adopt unified measurement frameworks, quality benchmarks, and optimization processes.
• Planning, Activation & Optimization: Oversee full‑funnel media planning and performance across global paid channels—including performance media (search, programmatic, paid social), partnership media, and brand activations.
• Scale Marriott’s global lower‑funnel acquisition and demand‑generation program through rigorous optimization, experimentation, and data‑driven iteration.
• Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
• Analytics, Measurement & Insights: Partner with the Data & Analytics team to lead global media measurement, reporting, and insights
• Guide testing roadmaps and optimization strategies rooted in performance data, consistent with best‑practice expectations for global media leaders
• Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
• Partnership & Agency Leadership: Lead Marriott’s global media agency relationship, ensuring strategic excellence, operational performance, and innovation across markets.
• Serve as Marriott’s executive lead for the company’s most strategic global media partners (e.g., major platforms, publishers, tech partners).
• Partner with regional and cross‑functional teams (e.g., Marriott Bonvoy cobrand credit cards, Loyalty, Boutiques, etc.) to drive integrated planning and execution.

Requirements

• 4-year degree from an accredited university
• 10+ years of progressive global media experience, including leadership of both brand and performance media programs.
• Proven experience setting global media strategy, managing significant media investments, and guiding multi‑region execution.
• Deep expertise in paid channels, including linear, OOH, programmatic, search, social, and cross‑channel media measurement
• Demonstrated success establishing media standards, frameworks, and best practices across large global organizations.
• Experience managing global agency teams and strategic media partnerships.
• Strong analytical acumen, communication skills, and stakeholder leadership capabilities.

Preferred

• MBA or other relevant graduate degree (e.g., data science, business analytics)
• Knowledge of marketing measurement (e.g., MMM, matched-market, A/B, pre/post, people-based, etc.)

Benefits

• 401(k) plan
• stock purchase plan
• discounts at Marriott properties
• commuter benefits
• employee assistance plan
• childcare discounts
• medical, dental, vision, health care flexible spending account
• dependent care flexible spending account
• life insurance
• disability insurance