Responsibilities

• Develop and implement a global demand generation and performance marketing strategy aligned with WeWork’s business priorities.
• Monitor and report on global marketing performance and ensure campaigns are optimized for impact across multiple regions.
• Adapt strategies to address the unique dynamics and challenges of international markets.
• Build and optimize demand generation funnels to increase lead volume and customer conversion across B2B and B2C segments, including SMBs, brokers, and enterprise clients.
• Partner with sales, product, and creative teams to align marketing initiatives with business goals
• Create scalable marketing funnels tailored to regional and local needs while maintaining global consistency.
• Direct the global media strategy, optimizing campaigns across digital, social, and traditional channels for various markets.
• Leverage testing and data insights to refine messaging and enhance performance in key regions.
• Manage marketing budgets and allocate spend across channels for maximum ROI
• Own digital marketing performance metrics including CAC, ROAS, conversion rates, LTV, retention, and pipeline contribution

Requirements

• 12+ years of experience in demand generation, digital marketing, performance media, or growth marketing in a global capacity.
• Proven success in driving lead generation and capture for both B2B and B2C audiences, ideally within commercial real estate or professional services.
• Strong Account Based Marketing expertise, targeting enterprise organizations with tailored marketing approaches.
• Extensive knowledge of digital marketing technology and platforms (e.g., Google Ads, Facebook Ads, LinkedIn, Search and CRM systems).
• Experience building and managing global marketing budgets with a demonstrated ability to deliver measurable ROI.
• Deep understanding of global SEO, GEO and SEM best practices and analytics tools (e.g., Google Analytics).
• Exceptional analytical and problem-solving skills with a data-driven mindset.
• Strong cross-regional leadership skills with experience managing geographically distributed teams.
• Excellent stakeholder management and presentation skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred

• Prior experience working in the commercial real estate sector or a similar field is highly desirable.

Benefits

• Benefits : Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, 11 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.