Senior Director, FSOP Digital Growth

Atlanta, GA (On-site)

$193K/yr – $224K/yrSenior Level10+ years expFull time

Posted 7 days ago

Job Summary

Own and drive Coca-Cola’s long-term digital marketing and media growth strategy across partners, turning data into scalable playbooks and cross-functional activation.

Own platform growth strategy and cross-partner activation across national and regional partners
Lead cross-channel growth opportunities and stakeholder alignment with marketing, retail, and customer teams

Job Description

Responsibilities

Define and lead the long-term digital marketing, media, promotion, and data strategy across strategic digital partners, platforms and customers
Develop a unified platform growth strategy that creates greater scale, operational efficiency, and simplified activation
Identify scalable consumer occasions, activation frameworks, and media opportunities that can be leveraged consistently
Build scalable digital growth frameworks that enable customer teams to activate effectively across national and regional restaurant partners
Identify and unlock new digital marketing and media opportunities across the broader foodservice ecosystem, including first-party customer digital experiences
Lead and steward emerging cross-channel growth opportunities with key strategic partners in collaboration with Retail teams
Partner closely with North America Marketing, Consumer & Channel Strategy, Retail, and customer leadership teams to better integrate restaurant digital opportunities into broader commercial strategies
Drive improved media effectiveness, audience targeting, measurement, optimization, and ROI across digital foodservice investments
Translate platform capabilities, consumer insights, and data into actionable commercial growth strategies
Influence senior external partners and internal stakeholders to align around long-term growth opportunities

Requirements

10+ years of experience across digital marketing, media, commerce, customer strategy, or platform partnerships
Experience leading large-scale digital or omnichannel growth strategies within CPG, retail media, foodservice, marketplace platforms, etc.
Strong understanding of media strategy, audience targeting, performance measurement, and digital commerce ecosystems
Demonstrated ability to influence cross-functional organizations and operate effectively within matrixed environments
Experience in long-term growth strategies and scalable operating models
Strong executive communication and stakeholder management capabilities
Proven ability to translate data and insights into actionable strategies

Preferred

Experience leading strategic external partnerships preferred

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

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