Responsibilities

• Own the eCommerce P&L across DTC and Amazon, working closely with channel leads to build a sustainable, scalable growth engine within efficiency guardrails
• Manage multimillion-dollar budgets across brand and performance media, with a goal of maximizing efficient spend
• Build a thriving Amazon business - capturing demand, growing category share, and strengthening our Best Seller Rankings and category leadership position
• Define and execute strategy across our growth marketing channels, including paid media, lifecycle and retention, web, influencer, affiliate, and emerging formats
• Lead our retention and subscription efforts in partnership with channel leads, building strategies that strengthen cohort performance and maximize LTV
• Collaborate with Creative, Brand, Operations, and Sales to ensure marketing campaigns and launches execute with excellence
• Work with the Innovation team to incubate and launch new products on DTC, and translate consumer insights into action for future launches
• Partner with Finance to develop a rigorous understanding of attribution and performance in service of revenue and ROAS goals
• Build a culture of rapid experimentation and innovation, including identifying, testing, and scaling new channels, media formats, and AI-powered workflows
• Lead and develop a best-in-class Growth Marketing team

Requirements

• 6-8+ years of DTC/eCommerce growth marketing experience, spanning both acquisition and retention, with a strong grasp of how DTC functions as a launch platform, insight engine, and loyalty driver within a broader omnichannel business
• Proven experience managing multimillion-dollar paid media budgets across multiple channels (Meta, TikTok, influencer, TV, and more), with an efficiency-first investment mindset
• Experience building and scaling an Amazon business, including sponsored ads, DSP, and BSR optimization
• Experience leading subscription programs, with a track record of building strong cohorts and maximizing LTV
• Track record managing growth marketing agencies and holding them to high performance standards
• Strong analytical skills with the ability to drive data-driven experimentation and translate results into clear decisions and executive-level updates
• 4+ years of people management experience
• Strong project management skills with comfort leading cross-functional initiatives
• Genuine enthusiasm for the food, wellness, and CPG space

Preferred

Benefits

• Competitive salary & equity
• Bonus eligibility
• 401(k) with company match
• Generous parental leave
• Flexible vacation
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office
• Unlimited cereal ✨ 🥣