Bausch+Lomb Companies Inc.

Senior Director, DTC Marketing - Dry Eye Disease Portfolio

Bridgewater, NJ (Hybrid)

$215K/yr – $255K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end DTC marketing strategy for Rx dry eye brands, aligning patient insights, AI-enabled creative optimization, and omnichannel activation to drive awareness, engagement, and prescriptions.

  • Growth & Campaigns: Lead compliant, multichannel DTC programs across media with personalization and AI-enabled optimization.
  • AI & Patient Journey: Integrate DCO, conversational AI, and analytics to shape messaging, creative, and media decisions along the patient journey.
  • Telehealth & Access: Own telehealth performance, partner with Patient Services to optimize routing, and measure conversion from awareness to fills.

Job Description

Own the end-to-end DTC marketing strategy for Rx dry eye brands, aligning patient insights, AI-enabled creative optimization, and omnichannel activation to drive awareness, engagement, and prescriptions.

  • Growth & Campaigns: Lead compliant, multichannel DTC programs across media with personalization and AI-enabled optimization.
  • AI & Patient Journey: Integrate DCO, conversational AI, and analytics to shape messaging, creative, and media decisions along the patient journey.
  • Telehealth & Access: Own telehealth performance, partner with Patient Services to optimize routing, and measure conversion from awareness to fills.