Senior Director, Digital Strategy (Paid Digital x Creative)

Responsibilities

• Set campaign strategy: define the audience, desired change, message, channel mix, success measures, and role of paid media within broader communications efforts.
• Translate research, policy and reputation issues, stakeholder insights, and message testing into sharp creative briefs and persuasive campaign ideas.
• Guide creative teams from concept through production. Give decisive feedback on messaging, storytelling, formats, and assets while protecting strategic and factual integrity.
• Oversee paid media planning and execution across digital channels, working with media and analytics teams to manage budgets, test and optimize creative, and demonstrate impact.
• Counsel senior corporate clients on campaign decisions, reputational risks, and changing public or policy dynamics; present clear recommendations that build confidence and move work forward.
• Own account delivery, including scopes, budgets, timelines, reporting, and coordination across creative, media, insights, corporate communications, and public affairs teams.
• Lead and develop managers and teams across multiple workstreams, raising the quality of strategy, creative work, and client service.

Requirements

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients.
• A record of managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance.
• Strong judgment on corporate reputation, public affairs, and the regulatory or legislative environment, particularly where business and policy intersect.
• Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning.
• Credibility with C-suite clients and the ability to make complex strategies clear, compelling, and actionable for teams at every level.
• Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management; excellent writing and presentation skills.

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.