Responsibilities

• Franchise‑Level Digital Strategy & Orchestration (HCP and Patient)
• Own and synchronize digital strategy across both HCP and patient audiences for the WHC franchise, ensuring cohesive and coordinated approaches across the IUD and menopause portfolios.
• Align priorities, learning agendas, and activation focus across brands to support total franchise performance.
• Balance the needs of a mature, large‑scale IUD franchise with a menopause brand in launch and learning mode, ensuring appropriate focus, sequencing, and experimentation.
• Strategic Oversight Across Digital Ecosystems
• Provide strategic oversight across multi‑channel digital ecosystems, including paid media, owned platforms, social, influencer, CRM, and patient engagement programs.
• Identify cross‑brand dependencies, opportunities, and risks that require franchise‑level coordination rather than brand‑specific optimization.
• Ensure clarity and consistency in how digital strategies are translated into activation across Product Squads.
• Marketing Thought Leadership & Change Leadership
• Act as a change agent and digital thought leader in advancing Women’s Healthcare marketing strategy, bringing forward new approaches to improve effectiveness and impact.
• Champion the practical and strategic application of AI across digital, media, content, and analytics to improve personalization, speed to market, efficiency, and decision‑making.
• Stay ahead of evolving industry, platform, media, and consumer trends, translating external best practices into actionable, brand‑relevant strategies.
• Influence how WHC adopts and scales modern marketing capabilities in partnership with enterprise and DSPO teams.
• Leadership, Guidance & Execution Coordination (No Direct Reports)
• Guide and prioritize the work of one junior digital strategist (Associate Director level), ensuring clear expectations, strong strategic thinking, and effective pull‑through of franchise priorities.
• Provide direction and coordination to in‑house media activation, content, and campaign activation teams to enable strong execution and ongoing optimization on behalf of the franchise.
• Ensure alignment across strategy, media, content, and campaign execution, maintaining focus on performance and outcomes.
• Cross‑Functional Partnership
• Partner closely with Customer Engagement, Medical, Market Access, Analytics, and Agency teams to ensure digital activation complements broader brand and franchise strategies.
• Serve as a franchise‑level digital thought partner, bringing clarity, perspective, and alignment to cross‑functional decision‑making.