Senior Director, Digital Marketing Strategy, Advancement

Responsibilities

• Sales Partnership & Solution Development
• Serve as the strategic digital fundraising advisor to business development teams, shaping pursuit strategy, identifying high-value opportunities, and developing differentiated solutions that strengthen EAB's competitive position.
• Serve as EAB's subject-matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.
• Translate institutional goals, capital and comprehensive campaign priorities, and audience needs into differentiated digital marketing recommendations that support business development efforts.
• Participate in discovery sessions, proposal development, and executive presentations, helping partners understand how digital engagement strategies can strengthen fundraising outcomes.
• Use market research, institutional data, audience insights, and campaign performance to develop strategic recommendations and identify opportunities for innovation.
• Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.
• Digital Marketing Strategy & Solution Design
• Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs, budget, timing, and expected outcomes.
• Advise institutions on how digital marketing can support capital and comprehensive campaign objectives, including campaign awareness, donor acquisition, participation, stewardship, and milestone communications.

Requirements

• Bachelor's degree or equivalent required.
• At least 8-10+ years of progressively responsible experience in digital marketing, Advancement communications, fundraising strategy, media planning, consultative sales, or a related field
• At least 3 years of direct experience working in or advising higher education Advancement organizations, including experience supporting digital communications and engagement strategies for comprehensive and/or capital campaigns, with a strong understanding of donor acquisition, alumni engagement, and pipeline development.
• Demonstrated ability to advise senior Advancement leaders and translate institutional priorities into integrated digital engagement and fundraising strategies
• Strong knowledge of digital fundraising and paid media strategy, including paid search, social media, display, video, and emerging channels, with the ability to determine how and when these channels should support broader Advancement goals
• Strong understanding of campaign communications and creative strategy, including audience segmentation, messaging, storytelling, calls to action, landing-page experiences, and donor journeys
• Exceptional executive communication and presentation skills, with the ability to translate complex strategies, data, and technical concepts into clear and compelling recommendations for senior leaders
• Demonstrated thought leadership capabilities, including experience developing presentations, webinars, articles, research, strategic frameworks, or other external-facing content
• Proven ability to lead through influence and work effectively across business development, strategy, creative, analytics, product, and service-delivery teams
• Strong judgment, intellectual curiosity, and the ability to identify emerging trends and assess their implications for higher education Advancement and fundraising

Preferred

• Advanced degree in marketing, communications, higher education, fundraising, business, or a related field
• Experience supporting the development or growth of multi-million-dollar partnerships, consulting engagements, or complex institutional solutions
• Established credibility as a speaker, writer, facilitator, or subject-matter expert in digital engagement, Advancement, fundraising, campaign communications, or higher education marketing
• Familiarity with higher education Advancement systems, data structures, and practices, including constituent relationship management, donor segmentation, engagement scoring, and fundraising performance measurement
• Experience working with leadership annual giving, major gifts, alumni engagement, donor relations, or campaign teams
• Understanding of how artificial intelligence, automation, personalization, and emerging technologies are influencing Advancement communications and digital fundraising
• Commitment to continuous learning and to contributing to a collaborative and welcoming culture rooted in fairness, authenticity, and belonging in support of EAB’s mission, values, and aspirations

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel