Senior Director Digital Marketing Innovation

New York City, NY (Unknown)

$120K/yr – $219K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Shape the marketing roadmap by turning data into high impact digital growth bets, aligning marketing, product, and origination teams around SEO, paid digital, and CRO opportunities.

  • Own cross‑functional roadmap development with a strong measurement and experimentation framework that balances quick wins and long bets.
  • Drive leadership buy‑in by turning insights into crisp narratives and building business cases for new martech and GTM approaches.
  • Lead select initiatives end to end while partnering with Digital Marketing, Commercial, Digital Product, and Originations to diagnose business needs and unlock growth across channels.

Job Description

Responsibilities

  • Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice. Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
  • Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
  • Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches. Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
  • Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
  • Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
  • Directly lead select roadmap initiatives, while partnering cross-functionally on others. Monitor performance, surface insights, risks, and recommendations to improve outcomes.

Requirements

  • Bachelor’s degree required; advanced degree (MBA or related field) preferred.
  • 10+ years of progressive experience in digital marketing or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
  • Deep expertise in digital strategy across customer growth, engagement, and brand outcomes.
  • Strong understanding of marketing technology, marketing analytics, and experimental test design.
  • Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
  • B2C experience is essential, with B2B (or B2B2C) preferred.

Preferred

  • MBA or related field preferred

Benefits

  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)
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Newrez

3.2 Glassdoor

Homeownership is a long-term commitment, and Newrez is your partner for all of it — from your first home to your forever home. With hundreds of loan options, we tailor solutions to fit each client’s goals. Whether someone is purchasing, refinancing or tapping into their home equity, we help them get the most value out of homeownership. Customers who originate a mortgage with us benefit from a single, dedicated point of contact to guide them through the process. We're also proud to offer specialized resources that help U.S. servicemembers and their families achieve and sustain homeownership. As a consistently recognized Military Friendly® Employer, we have team members whose personal experiences give them a deep understanding of the unique challenges Military families face. When guidance matters most, our team brings clarity, empathy and practical solutions. We're experienced professionals located in communities across the United States, ready to support clients with a human touch. Our commitment extends beyond lending. Through Newrez NOW, our employees volunteer in their own neighborhoods, and we provide community grants to more than 100 local organizations.Military Friendly® is a registered trademark of Viqtory, Inc.By refinancing an existing loan, the total finance charges may be higher over the life of the loan.© 2026 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013. Doing business as Newrez Mortgage LLC in the Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. For licensing information, go to: http://www.nmlsconsumeraccess.org. Equal Housing Opportunity. This is not a commitment to lend. All loan programs are subject to credit, underwriting, and property approval. Programs, rates, terms and conditions are subject to change without notice. Other restrictions apply.

Founded in 2018
Fort Washington, Pennsylvania, USA
53% recommend to a friend
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