Senior Director, Digital, Content, Innovation & Media

Responsibilities

• Lead the development and execution of Visa's brand media strategy across LAC, including investment governance, audience strategy, channel mix optimization, performance measurement, and accountability.
• Oversee media planning and activation across addressable video, programmatic, paid social, search, linear and addressable TV, audio, and out-of-home across LAC markets.
• Partner with the global media agency to embed audience-first planning frameworks and drive continuous improvement in media effectiveness and efficiency.
• Manage media investment recommendations for major sponsorship activations, tentpole moments, and partnership platforms across the region.
• Lead and develop internal media experts and manage external agency resources to ensure consistency, rigor, and measurable outcomes across all markets.
• Partner with Finance and Analytics to articulate learning agendas, expected outcomes, and investment trade-offs with clear accountability to business results.
• Define and execute Visa's content and social media strategy across LAC, establishing scalable, always-on content ecosystems that strengthen cultural relevance and brand preference.
• Lead creator partnership strategy, positioning creators as strategic partners with clear partnership models and activation playbooks adapted for regional markets.
• Build consistent, locally relevant content and social strategies that help Visa show up with cultural relevance and speed across diverse LAC markets.
• Drive AI-enabled content innovation to improve speed, quality, personalization, and scalability of content production across the region.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred

• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Deep expertise in paid media strategy, content marketing, digital engagement, CRM, and investment management across multiple markets.
• Experience managing media campaigns in financial services, technology, fintech, or payments categories through in-house marketing, agency, or media roles.
• Proven track record driving brand and performance outcomes through audience-led, data-driven media across planning, activation, optimization, and measurement.
• Experience leading adoption of AI-enabled tools and automation to improve audience insight, content production, planning, optimization, and measurement.
• Strong financial and commercial acumen with comfort owning large media budgets across multiple markets.
• Demonstrated success operating within complex, matrixed regional organizations with ability to influence across functions and seniority levels.
• Strong executive communication skills; able to influence senior stakeholders and cross-functional partners.
• Experience building and leading high-performing teams across multiple geographies.
• Fluency in English and Spanish required; Portuguese preferred.

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, Wellness Program.