Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across digital, email, content syndication, events, and paid media to drive high-quality pipeline.
• Build and scale account-based marketing (ABM) programs tailored to complex healthcare buyers, including commercial payers, Medicaid plans, enterprise employers, and benefit consultants.
• Manage the end-to-end lead lifecycle, lead scoring, and MQL-to-SQL handoff process in close partnership with Sales to maximize pipeline conversion and velocity.
• Own the marketing technology stack, campaign analytics, and attribution modeling to measure campaign ROI, CAC efficiency, and pipeline contribution.
• Collaborate with Content and Product Marketing to align campaign offers, landing pages, and enablement assets with specific buyer pain points across distinct healthcare audiences.

Requirements

• 10+ years of B2B demand generation experience, preferably within digital health, healthtech, or employer benefits.
• Proven track record of designing and scaling ABM and performance marketing programs that directly drive measurable pipeline and revenue growth.
• Demonstrated success working in a fast-paced, high-growth startup environment, with the ability to build processes from the ground up and adapt quickly to shifting business needs.
• Deep technical expertise with marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce), as well as ABM platforms (6sense, Demandbase, Terminus).
• Strong analytical mindset with an obsession for performance metrics, A/B testing, funnel optimization, and attribution modeling.
• Demonstrated ability to partner effectively with Sales and Growth Operations in a fast-paced, high-growth startup environment.

Benefits

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)