Senior Director Demand Generation at Fiddler AI | Palo Alto, CA | $270K/yr – $300K/yr

Senior Director Demand Generation

Palo Alto, CA (Hybrid)

$270K/yr – $300K/yrSenior Level12+ years expFull time

Posted 7 months ago

Job Summary

Own the enterprise demand engine and AI driven marketing operating system, shaping a scalable growth motion across demand gen, lifecycle, and web CRO.

Lead an AI powered GTM Engineering Center and a scalable demand center of excellence.
Build a rigorous measurement framework using AI driven insights to optimize spend, targeting, and channel mix.
Coordinate cross functional leadership with Sales, Finance, Product Marketing, and RevOps to align enterprise demand goals.

Job Description

Build an AI-powered GTM Engineering Center
Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth.
Standardize planning, execution, and measurement across segments, routes to market, and operationalize best practices from high-performing demand organizations.
Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.
Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.
Lead a multi-channel acquisition mix for awareness and acquisition
Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.
Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation.
Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.
Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement.
Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.

Fiddler AI

4.2 Glassdoor

Fiddler is the all-in-one AI Observability and Security platform for responsible AI. Our monitoring and analytics capabilities provide visibility, context and control across development and production. This gives teams actionable insights to build better, more reliable AI agents, and GenAI and ML applications. An integral part of the platform, the Fiddler Trust Service provides quality and moderation controls for AI agents and GenAI applications. Powered by cost-effective, task-specific, and scalable Fiddler-developed trust models — including cloud and VPC deployments for secure environments — it delivers the fastest guardrails in the industry.Fortune 500 organizations use Fiddler to scale AI agents, GenAI, and ML deployments. This helps them deliver high performance AI, avoid costly AI risks, and maximize ROI.

Founded in 2018

Palo Alto, California, USA

105 employees (9 in marketing)

www.fiddler.ai?utm_medium=organic_social&utm_source=linkedin

72% recommend to a friend

72% CEO approval