Responsibilities

• Lead the development, strategic direction, and day-to-day management of Gigamon’s Customer Marketing and Advocacy program.
• Create and manage foundational, repeatable processes that tap into customer engagement across the company to identify, nurture, and recruit customer advocates.
• Design and run advocacy programs such as online reference programs, executive and advisory councils, local user groups, and other initiatives that build a community of vocal customer champions.
• Manage a mix of strategic and tactical initiatives that benefit from customer involvement, ensuring customer proof and stories are leveraged across press, analysts, events, collateral/success stories, and private sales references.
• Partner with sales, channel sales, support, services, and marketing teams to identify successful customers and develop them into public references who can tell compelling stories about their outcomes with Gigamon.
• Assess the need for, and lead the development of, a customer reference database (likely integrated with Salesforce), including building the business case and investment proposal.
• Coach and mentor sales, marketing, and product teams on how to nurture customers into advocates and provide enablement materials that deliver tangible value to customers.
• Help internal team members build and maintain strong relationships with key reference contacts at all organizational levels, taking the lead when appropriate.
• Build long-term, trust-based partnerships with strategic reference customers and ensure their experiences are reflected in our go-to-market activities.
• Drive a holistic approach to customer success and advocacy by aligning with broader customer programs, including onboarding, advisory and executive councils, and the customer community.

Requirements

• Earned a bachelor’s degree in marketing, business, communications, or a related field.
• Built 7–10 years of enterprise marketing experience, with strong preference for SaaS and B2B; customer marketing experience is required.
• Applied a data-driven marketing approach, including hands-on familiarity with Salesforce (SFDC), and effectively translated software capabilities and content into clear business benefits.
• Developed customer messaging and transformed qualitative and quantitative insights into compelling customer stories and reference assets.
• Created and executed marketing campaigns and programs that drove measurable customer engagement, advocacy, and reference activity.
• Collaborated effectively with cross-functional internal teams and external customers to deliver impactful go-to-market outcomes.
• Engaged senior customer executives through professional, persuasive written and verbal communications.
• Worked with regional or global marketing teams in a matrixed environment, demonstrating a global mindset and ability to localize or scale programs.
• Used Marketo and Salesforce in support of marketing campaigns and customer programs; experience with account-based marketing (ABM) is a plus.

Benefits

• Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which may include health and other insurances such as life and disability, and savings accounts such as a retirement plan with company matching contributions or similar, paid time off (holidays, vacation, and sick), tuition reimbursement, employee assistance program (EAP), business travel accident insurance, employee discounts, and employee referral program.