Responsibilities

• Own the strategy, roadmap, and performance of all Caris digital properties, including the corporate website, product and solution pages, and physician- and patient-facing portals.
• Ensure digital content and site architecture accurately reflect the current product portfolio, scientific positioning, and regulatory and compliance requirements specific to diagnostics and precision oncology.
• Partner with user experience, design, information technology, and web development resources to continuously improve site performance, accessibility, search engine optimization, and conversion across physician, biopharma, and patient audiences.
• Serve as the primary digital marketing partner for new product launches, product enhancements, and platform updates, ensuring digital assets, landing pages, and campaigns are ready in advance of go-to-market timelines.
• Translate technical and scientific product information into digital content that resonates with distinct audiences, including ordering physicians, pathologists, biopharma partners, and patients.
• Collaborate with Product Management and Medical and Scientific Affairs to ensure digital messaging remains aligned with the latest clinical evidence and test menu changes.
• Lead the marketing CRM platform strategy, including segmentation, lead scoring, marketing automation, and integration with sales and customer engagement systems.
• Manage marketing operations functions, including campaign workflows, digital asset management, data hygiene, and reporting infrastructure that support the broader marketing organization.
• Evaluate and recommend MarTech investments that improve personalization, targeting, efficiency, and performance across digital channels.
• Establish and monitor digital marketing key performance indicators, including website traffic, engagement, lead conversion, and campaign return on investment, and develop reporting that connects digital performance to business outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 10 years of digital marketing experience, including significant experience in healthcare, life sciences, or diagnostics and at least four years of experience in consumer-facing digital marketing.
• Proven success building and scaling marketing CRM and MarTech platforms and translating those capabilities into measurable campaign performance.
• Demonstrated ability to design and execute digital campaigns tailored to distinct customer segments, including physicians, biopharma partners, patients, and consumers.
• Strong project management skills, with the ability to establish digital processes and independently drive execution across multiple concurrent priorities.
• Strategic thinker with the ability to translate complex scientific and technical products into clear, differentiated digital customer value propositions.
• Experience leading, managing, and developing a team of digital marketing professionals.

Preferred

• Experience in precision medicine, molecular diagnostics, or oncology.
• Familiarity with healthcare marketing compliance requirements, including HIPAA considerations in digital campaigns and medical, legal, and regulatory review processes.
• Hands-on experience with major marketing automation and CRM platforms, such as Salesforce Marketing Cloud, HubSpot, Marketo, or similar platforms.
• Experience with website analytics tools, such as Google Analytics or Adobe Analytics.
• Experience supporting both business-to-business digital marketing for physician and biopharma audiences and business-to-consumer digital marketing for patient and consumer audiences.