Senior Director, Corporate Marketing at Yodlee | Raleigh, NC

Senior Director, Corporate Marketing

Raleigh, NC (On-site)

Salary Not AvailableSenior Level7+ years expSalaried Ft

Posted 2 months ago

Job Summary

Own and shape enterprise fintech messaging, content strategy, and market presence across banks, wealth, and fintech partners, with a focus on credible storytelling for executives and regulated audiences.

Own messaging, positioning, and editorial direction across blogs, whitepapers, case studies, websites, and external channels.
Lead channel mix including LinkedIn, email, webinars, events, and co-marketing with partners while ensuring compliance and brand integrity.
Infuse AI to accelerate content creation and insights while maintaining accuracy, governance, and cross-functional collaboration with Sales, Product, CS, and Marketing.

Job Description

Own and evolve Yodlee’s messaging and positioning across target segments (banks, wealth, fintech partners)
Translate complex fintech capabilities into clear, credible narratives for executive and technical audiences
Ensure Yodlee presents a strong, authoritative voice in financial services and fintech conversations
Ensure consistent positioning and brand representation across all external touchpoints
Design and execute ongoing visibility across key channels including:
LinkedIn
Email communications
Webinars and virtual sessions
Industry events and conferences
Plan and oversee Yodlee’s presence at key industry conferences, sponsorships, and field marketing initiatives
Coordinate with partners and vendors on co-marketing and ecosystem initiatives

Yodlee

3.6 Glassdoor

Yodlee is the leading data aggregation and analytics platform for financial service providers and has been for more than 25 years. As a valued partner of some of the country’s largest banks and financial service firms, Yodlee helps market-defining leaders grow their business and drive customer satisfaction. To learn more, visit www.Yodlee.comPrivacy Notice: https://www.yodlee.com/legal/privacy-noticeSocial Media Disclosure: www.envestnet.com/social-media-disclosure

Founded in 1999

Raleigh, North Carolina, USA

367 employees (6 in marketing)

www.yodlee.com

54% recommend to a friend

62% CEO approval