Marketing Specialist

USA (Remote)

$63K/yr - $81K/yr (Est.)Mid LevelFull time

Posted 3 hrs ago

Job Summary

Own and drive Art & Water's digital marketing program across content, SEO, paid media, social engagement, PR, and event promotion, coordinating campaigns and optimizing performance.

  • Lead digital marketing strategy, content creation, and SEO
  • Manage paid media campaigns across Google, Meta/TikTok, and grants with ROAS targets
  • Coordinate influencer/outreach and PR initiatives to boost attendance and awareness

Job Description

Responsibilities

  • Digital Marketing
  • Manage website content, ensuring accurate representation of schedules, ticketing, and services. Leverage AI tools to create blog content and maximise SEO
  • Oversee email marketing campaigns to keep audiences informed and engaged.
  • Manage Google Ad Grants (Up to $10 000 USD / month in search spend)
  • Manage Google Ads ($20 000 annual spend)
  • Manage Meta / Tik Tok Ad Spend ($40 000 annual spend)
  • Demonstrate Return on Ad Spend of 5x-10x, Our focus for ads is to drive ticket sales
  • Social Media Strategy
  • Develop and execute campaigns across platforms to engage audiences and drive ticket sales.
  • Monitor trends and analytics to optimize performance and reach.

Requirements

  • Proven experience in marketing, social media management, or digital content creation.
  • Strong communication and storytelling skills, with the ability to craft engaging campaigns.
  • Entrepreneurial mindset with the ability to identify and seize growth opportunities.
  • Ability to work independently in a virtual environment while managing multiple priorities.

Preferred

  • Bilingual in French and English is a strong asset.
  • Familiarity with the arts, cultural organizations, or family-oriented programming is an asset.
Art & Water logo

Art & Water

Art & Water are two elements with which we cannot live without - two subtle essentials that we sometimes barely even know they’re present. From the way we speak, dress, present ourselves, the work we do, art is in everything, just like water, an inescapable component that covers 70% of the worlds surface, 60% of our bodies, and is the basis for 100% of the food we eat. Art & Water was founded as an umbrella organization in 2019, operating in Ottawa & Toronto Art & Water is a not for profit organization whose mandate is to empower artists & brighten lives with unique and engaging art and cultural experiences on the water. Read more on our story, projects and how you can get involved at www.art-water.ca

Founded in 2021
3 employees (1 in marketing)

Salaries

SalaryGuide estimate

$63K/yr – $81K/yr

Modelled from 49 comparable roles.

See all Art & Water salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.5K
Monthly Google Ads Budget
$2

Headcount Trend

Current headcount: ~3
Art & Water logo

Marketing Specialist

Art & Water · USA · Remote