Responsibilities

• Own the GTM strategy for Transparency, including market segmentation, positioning, and channel prioritization.
• Define target audience segments and execute account-based marketing strategies for high-value brand prospects.
• Design multi-channel lead generation campaigns across email, paid social, search, and webinars.
• Own funnel metrics — MQLs, SQLs, pipeline velocity, and enrollment conversion rates.
• Conduct A/B testing on messaging, landing pages, and creative assets.
• Partner with Business Development on pipeline goals and sales handoff; collaborate with Seller Marketing on integrated programs.
• Develop automated reporting dashboards and attribution models with the Analytics team.
• Partner with Business Development on pipeline goals and sales handoff
• Collaborate with Seller Marketing on integrated programs.

Requirements

• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree
• Knowledge of Microsoft Office products and applications, CRMs (e.g. Salesforce.com), sales and marketing automation tools, and eLearning tools
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end-to-end project management
• 4+ years of marketing experience
• Proven track record managing multi-channel B2B campaigns across LinkedIn, SEO/SEM, email, and webinars
• Knowledge of SEO principles and content optimization
• Strong writing, editing, and content creation skills with attention to detail

Preferred

• Experience in e-commerce, retail or advertising
• Experience working on or with large-scale, global creative campaigns
• Experience with data and analysis tools including Microsoft Excel and SQL
• Strong analytical skills with experience in Google/Adobe Analytics and marketing attribution
• Knowledge of ABM strategies and account-based marketing for B2B audiences
• Experience managing external agencies and creative vendors

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave