Responsibilities

• Lead development and execution of integrated consumer marketing strategies that advance ACP’s campaign goals, strengthen public understanding of clean energy, and position campaign efforts to reach priority audiences with measurable impact.
• Translate audience insights, research findings, and campaign priorities into clear annual and multi-phase campaign plans, including target audiences, message frameworks, channel strategy, and execution priorities.
• Guide day-to-day implementation of multi-channel campaign efforts across digital, social, paid, earned, and partnership platforms, ensuring execution remains aligned with strategic priorities, audience objectives, and campaign timelines.
• Help shape campaign infrastructure, timelines, and operating rhythms that support consistent execution and measurable progress across workstreams.
• Ensure campaign materials and activations reflect consistent brand expression, message discipline, and audience relevance across all channels.
• Lead day-to-day relationships with external agencies and campaign partners, establishing clear expectations, reviewing deliverables, and ensuring work meets quality standards, timelines, and campaign objectives.
• Serve as ACP’s primary day-to-day point of coordination for agency execution, helping translate strategic direction into actionable deliverables and campaign outputs.
• Work closely with the campaign steering committee, composed of senior representatives from member companies, to support alignment, gather input, and maintain momentum across campaign priorities.
• Build and maintain strong working relationships with external creative, media, research, and campaign partners that support effective execution, clear accountability, and consistent forward progress across campaign priorities.
• Monitor campaign performance through KPIs, audience metrics, and engagement data, identifying trends and recommending adjustments that improve effectiveness over time.

Requirements

• Bachelor’s degree in marketing, communications, public affairs, business, or a related field required; advanced degree preferred.
• 10+ years of progressive experience in consumer marketing, brand strategy, integrated campaigns, or related communications leadership roles, with demonstrated success leading complex initiatives from strategy through execution.
• Proven ability to translate strategic direction and audience insights into integrated campaign plans that drive measurable engagement, strengthen brand relevance, and support long-term organizational goals.
• Demonstrated experience leading multi-channel campaign execution across digital, paid, social, earned, and audience engagement efforts, with strong ownership of timelines, deliverables, and outcomes.
• Strong experience managing external agencies, consultants, or campaign partners, with the ability to establish accountability, maintain productive relationships, and guide high-quality work through clear expectations and sound judgment.
• Experience supporting campaign budget planning, tracking spend, and helping guide investment decisions, with the ability to balance priorities, resources, and performance considerations thoughtfully.
• Strong analytical capability and comfort using research, audience insights, and performance data to evaluate effectiveness, identify opportunities, and recommend practical adjustments that improve results.
• Demonstrated strength in planning, prioritization, and execution, with the ability to manage multiple workstreams, anticipate challenges, and maintain momentum in a fast-moving environment.
• Proven ability to build trusted relationships and work effectively with senior external stakeholders, including committees, member leaders, agencies, and internal leadership, exercising strong relationship management and influence without direct authority.
• Strong judgment and decision-making skills, with the ability to assess competing considerations, navigate ambiguity, and make thoughtful recommendations in high-visibility or time-sensitive situations.

Benefits

• ACP offers 401k, PTO and sick leave, commuter benefits, wellness reimbursement, and professional development/tuition reimbursements for eligible employees.