Senior Director, Client Services (NYC, Retail Experience)

New York City, NY (Hybrid)

$140K/yr – $165K/yrSenior Level8+ years expFull time

Posted 13 days ago

Job Summary

You will own the end-to-end client relationship and experiential programming across two NYC properties, leading strategy, cross-functional collaboration, sponsorship development, and performance-driven marketing, while guiding budget, KPIs, and overall program growth.

Job Description

Responsibilities

  • Lead the overall client relationship, serving as a senior strategic partner and primary top-to-top contact
  • Identify opportunities to strengthen and grow the client relationship through new ideas, partnerships, and strategic opportunities
  • Lead cross-functional collaboration across internal client service, creative, production and sponsorship team members, to manage priorities, resources, and timelines across a complex programming calendar
  • Develop and evolve a cohesive experiential strategy across two major retail and mixed-use properties in New York City, translating strategy into an annual and seasonal calendar of tiered programming and experiences
  • Guide the development of creative concepts and programs that align with property identities, audience needs, cultural relevance, and commercial objectives
  • Develop and oversee 360° marketing strategies to promote programming and experiences, partnering with creative, production, sponsorship, and other internal teams to drive awareness, visitation, engagement, and participation
  • Support in developing sponsorship strategy, collaborating to identify brand partnership opportunities that align with programming, audience, and commercial objectives
  • Oversee budget forecasting and financial management across the programming portfolio, establishing KPIs and evaluating performance to inform future strategy

Requirements

  • 8+ years of experience in experiential marketing, live events, destination marketing, cultural programming, or a related agency environment
  • Proven experience leading senior client relationships and serving as a strategic advisor to clients
  • Experience developing and overseeing 360° marketing strategies that drive awareness, engagement, visitation, and participation
  • Strong understanding of experiential strategy, live events, cultural programming, placemaking, sponsorship, audience development, and integrated marketing
  • Experience managing complex, multi-program accounts with multiple stakeholders, priorities, and overlapping workstreams
  • Demonstrated experience managing and developing direct reports and leading high-performing, cross-functional teams
  • Strong financial acumen, including budget development, forecasting, and financial management
  • Exceptional strategic, organizational, communication, and presentation skills, with the ability to move between big-picture strategy and day-to-day account leadership
  • Collaborative, proactive leadership style with strong instincts for identifying opportunities, anticipating client needs, and driving solutions
  • Must be located in the NYC metro area and able to work in our New York City office on a hybrid schedule

Preferred

  • Experience within retail, hospitality, entertainment, real estate, placemaking, cultural institutions, or destination-focused environments strongly preferred

Benefits

  • Competitive compensation.
  • Comprehensive benefits including medical, vision, dental, and wellness programs.
  • Generous PTO, including vacation, holidays, and wellness days.
  • Professional growth opportunities in a dynamic, creative environment.
  • A collaborative, inclusive workplace that values people as much as the work we create.
SoHo Experiential logo

SoHo Experiential

WE CREATE MOMENTS THAT MAKE BRANDS MEAN MORE.For over 20 years, we’ve been redefining how brands engage their most important audiences—turning interactions into impact and experiences into lasting connections.From big ideas to flawless execution, we craft immersive moments that captivate, inspire, and spark conversation. Live, virtual, hybrid—we make it unforgettable.Let's reimagine marketing. Let's create something memorable.

Founded in 2004
New York, New York, USA
139 employees (38 in marketing)

Salaries

Posted range

$140K/yr – $165K/yr

Taken straight from the job posting.

Experiential Marketing median pay in the United States

$95K/yr

Most pay falls between $74K and $145K. Based on 405 salaries.

See all SoHo Experiential salaries

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~139
SoHo Experiential logo

Senior Director, Client Services (NYC, Retail Experience)

SoHo Experiential · New York City, NY · Hybrid