Senior Director, Client Marketing

Responsibilities

• lead and elevate how we drive employee awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits.
• This role leads B2B2C marketing—partnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption.
• be responsible for defining, developing, and implementing integrated marketing programs that generate measurable consumer awareness, registrations, and engagement across all Bright Horizons services.
• oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization.
• set the vision for consumer-first marketing on behalf of our clients, ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits.
• Provide leadership as a key decision-maker and program strategist on the CMM/CMS team.
• Develop a new client and new program launch strategy and processes that drive client growth.
• Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use.
• Establish scalable best practices for client marketing requests to expand growth opportunities across the team.
• Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent , impactful client and employee experience.

Requirements

• Bachelor's Degree is required.
• 10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.

Preferred

• Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events.
• Proven ability to design and execute integrated marketing programs that drive awareness and scale growth.
• Comfort operating in a fast-paced environment with multiple moving parts and cross-functional collaboration.
• Proficiency with marketing technology tools that support team success.
• Strong relationship-building skills with internal and external partners to elevate campaign impact.
• Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees.

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness