Responsibilities

• Serve as the senior analytics leader partnering directly with Channel Marketing executives to shape strategy, optimize investment, and identify growth opportunities.
• Translate complex channel performance data into actionable insights, elevating understanding of funnel dynamics, ROI drivers, and emerging performance patterns.
• Challenge assumptions, frame hypotheses, and guide the team toward the highest impact questions; influence prioritization of campaigns, budgets, and channel mix.
• Deliver compelling, executive - ready narratives that support decision - making for business reviews, priority - setting, and investment planning.
• Own measurement frameworks including attribution, incrementality, causal inference, and experimentation.
• Build and scale test - and - learn practices — A/B testing, geo experiments, MMM enhancements, creative testing, and more.
• Develop frameworks quantifying true lift and channel contribution to guide investment with confidence.
• Partner with data engineering and BI teams to strengthen data quality, instrumentation, and analytical readiness.
• Lead analytics informing targeting, bidding strategies, creative performance, spend allocation, and engagement patterns.
• Surface proactive insights on saturation, marginal returns, audience behavior, and channel scaling thresholds.