Senior Director Caregiver Marketing

Responsibilities

• Lead the U.S. caregiver marketing strategy, with particular accountability for building awareness and driving activation in preparation for and following launch.
• Develop a deep understanding of the DEE caregiver journey, including unmet needs, treatment goals, barriers, information needs and the role caregivers play in treatment decisions and care navigation.
• Translate caregiver insights into behavioral objectives, disease education, positioning, messaging and integrated marketing strategies.
• Develop strategies that help caregivers recognize unmet needs, understand evolving treatment possibilities and engage healthcare teams in informed conversations about treatment goals and options.
• Establish measures of caregiver awareness, engagement and activation and use performance insights to evolve strategy and investment.
• Partner with the Vice President of Rare Epilepsy Marketing and Senior Director, HCP & Payer Marketing to shape the integrated U.S. brand strategy, positioning and launch plan.
• Partner with Patient Advocacy to ensure strategy reflects an authentic understanding of the rare epilepsy community while maintaining appropriate functional boundaries.
• Partner closely with Patient Services to create a connected caregiver experience from awareness and activation through treatment access, onboarding and ongoing support, using caregiver insights to inform both marketing and service design.
• Serve as the strategic marketing lead for caregiver engagement, partnering closely with ACE to translate customer strategy into integrated omnichannel execution across digital, media, CRM and emerging channels.
• Create alignment across Medical Affairs, Corporate Communications, Global, Market Access, ACE and other partners around critical caregiver and launch priorities.

Requirements

• Accredited bachelor's degree
• 10+ years of biopharmaceutical commercial experience, including significant marketing experience.
• 8+ years of brand, consumer, caregiver or customer marketing experience.
• Previous people leadership/management experience.
• Demonstrated experience developing marketing strategies that drive awareness and activation, including product launch or significant pre-launch commercialization experience.
• Experience translating deep customer insights into behavioral objectives, marketing strategy and integrated plans.
• Experience successfully partnering with specialized omnichannel, analytics and technology teams to translate business strategy into execution.
• Strong understanding of modern digital, social, and omnichannel marketing and how customers discover, evaluate and act on information across digital, search, social and emerging channels.
• Demonstrated ability to lead, influence, and execute complex cross-functional initiatives spanning Commercial, Medical, Communications, Patient Services, digital/analytics and other functions.
• Strong analytical, communication, relationship management and executive presentation skills.

Preferred

• Rare disease, epilepsy, neurology or other specialty pharmaceutical experience.
• Experience in a caregiver-driven disease where caregivers play a significant role in treatment decisions and care navigation.
• Experience developing disease education and pre-launch market development strategies.
• Working knowledge of generative AI, LLMs and emerging AI-mediated information and search behaviors, with the ability to translate these developments into customer and content strategy.
• Experience developing content, search, discoverability or omnichannel strategies across complex digital information ecosystems.
• Experience partnering with Patient Advocacy and/or Patient Services organizations.
• MBA or other relevant advanced degree preferred.

Benefits

• Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life.