Responsibilities

• Thought partner to Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail channel leadership.
• Translate design and merchandising intent into brand and product marketing strategies.
• Establish brand positioning for Menswear across Black Label, White Label and Miramar and build action plan to bring to market.
• Lead Menswear brand moment development, inclusive of collaborations and experiential.
• Oversee the briefing process for all Menswear campaigns and brand moments.
• Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
• Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights.
• Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.
• Architect cross-channel launch strategies for new collections, brand campaigns, product heroes, capsules, collaborations, and category developments.
• Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive experience in brand or product marketing; Menswear experience a plus.
• Proven success in establishing global brand and product marketing campaigns.
• Exceptional communication and presentation skills.
• Thrives in a collaborative organization, fluent working cross-functionally.
• Fluent in English; additional language skills are a plus.
• Willingness to travel internationally up to 30% of the time.
• Go getter; takes initiative, willing to roll up sleeves and jump right in.

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k