Responsibilities

• Develop and execute comprehensive marketing plans (annual and long-range) that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social and influencer and affiliate content. Orchestrate cohesive consumer-first marketing plans that enhance brand presence and drive growth.
• Champion customer-focused strategic planning and ensure rigorous, channel-specific execution with specific focus on digital channels (TikTok Shop, DTC and Amazon) and wholesale accounts. Create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement.
• Partner closely with creative team and content strategy to ensure all content reflects our brand’s style and tone in storytelling across all consumer touchpoints, socials and paid media.
• Utilize customer data and insights to inform and refine key strategies and tactics. Ensure marketing efforts are grounded in a deep understanding of consumer behavior and market trends.
• Manage our external agency partners in support of paid media, influencer relations & social strategy, TikTok Shop, Amazon and DTC.
• Manage non-traditional growth levers, such as influencer partnerships, experiential activations, and high-impact sponsorships.
• Develop and manage the marketing budget across all channels and own the integrated marketing calendar across all channels.
• Set key performance indicators, analyze return on investment, and report campaign performance metrics.
• Partner with Product Development on long-range innovation pipeline to support category growth opportunities, capture white space opportunities and establish a healthy diversified portfolio. Help develop strategy on product positioning, pricing and packaging design.
• Partner with sales and creative on visual merchandising updates and overhauls for wholesale channels to drive productivity and brand representation.

Requirements

• 10–12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within consumer goods, preferably beauty.
• Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion.
• Balanced strategic and creative thinker with strong analytical and problem-solving skills; able to translate insights into actionable marketing plans.
• Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing.
• Experience scaling emerging brands within competitive digital first and retail environments.
• Self starter mindset, highly organized with the ability to manage projects from concept to completion.
• Thrives in a fast-paced, deadline-driven environment with competing priorities.
• Proactive, collaborative and adept at solving complex problems through creative solutions