Responsibilities

• Shape brand strategy and positioning — messaging, competitive differentiation, and where the brand is headed over the next 1–5 years
• Own content and brand social channels — strategy plus hands-on planning, ideation, scripting, creating, and posting across Instagram, TikTok, and beyond
• Own paid media and performance — creative testing, channel strategy, budget allocation, and driving efficient, ROAS-positive growth across Meta, TikTok, and beyond
• Build and run our campaign calendar — launches, brand moments, and seasonal pushes from concept to result
• Own growth across the full funnel — awareness, acquisition, conversion, and retention
• Build partnerships and collaborations — brand collabs, co-marketing, and events that extend our reach
• Run email marketing and PR — flows, campaigns, and earned media
• Own our creator/UGC pipeline at a strategic level — outreach, angles, creative testing, and long-term creator relationships
• Read and act on the numbers — CAC, ROAS, LTV, and attribution to guide spend and creative decisions
• Help build and lead the marketing team as we grow

Requirements

• A self-starter who takes strong initiative — a strategic thinker with a serious bias for action
• Intellectual curiosity and drive, with the ability to develop and own a long-term vision independently
• Thrives in a fast-paced, entrepreneurial environment and stays comfortable with ambiguity — without losing attention to detail or quality
• Experience : 3+ years in digital and brand marketing, preferably in Food & Beverage or CPG
• Proven success building and scaling brand campaigns that drive awareness
• Proven success in performance marketing — scaling ROAS-positive paid social and search
• Experience owning a marketing budget and full-funnel growth strategy
• Track record of building engaged communities through influencer and creator marketing
• Strong grasp of consumer behavior, brand strategy, cultural trends, and modern marketing
• Strong storyteller who can turn brand messaging and positioning into campaigns that resonate