Responsibilities

• Brand Strategy & Creative Leadership Lead day-to-day execution of the Russ’ marketing function and maintain a consistent brand voice, visual identity, image, and guest-facing experience across all locations and channels.
• Develop and execute creative campaigns that increase awareness and guest traffic through digital, social media, email, promotions, community engagement, in-store marketing, and traditional advertising.
• Create or coordinate high-quality photography, video, reels, graphics, menus, signage, presentations, coupons, table tents, sandwich boards, banners, and other promotional materials, including coverage of food, special features, company events, and retirement celebrations.
• Maintain and update branded materials such as pricing, offerings, or company information changes, including LTO and seasonal menus, kids’ menus, retail and holiday signage, to-go materials, reusable bags, coupons, gift-card materials, and other brand assets.
• Digital, Social Media & Email Marketing Own Russ’ social-media presence and content calendar, creating and scheduling timely posts, photography, short-form video, reels, specials, loyalty offers, events, community involvement, holiday content, restaurant initiatives, and brand storytelling.
• Monitor and professionally respond to marketing-related website, email, and social-media comments and inquiries.
• Manage Constant Contact email lists and campaigns, including importing Toast loyalty-program addresses; design, schedule, evaluate, and improve promotions and loyalty offers.
• Create and program approved coupons and promotions in Canva and Toast.
• Maintain digital road signs at Plainfield and North Muskegon, including weekly promotions and birthday message requests.
• Marketing Operations & Restaurant Support Develop and distribute the weekly marketing schedule to all restaurants, the Commissary, and company leadership.

Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field preferred; equivalent relevant experience considered.
• Three or more years of progressive marketing or brand-management experience preferred; restaurant, hospitality, retail, or agency experience strongly preferred.
• Demonstrated experience with digital, social-media, email, promotional, and content marketing.
• Strong creative skills and Canva experience; Adobe Creative Suite, video editing, photography, and other content-creation tools preferred.
• Ability to interpret marketing, sales, promotion, email, social-media, loyalty, and guest data and turn findings into recommendations.
• Experience managing budgets, vendors, deadlines, multiple projects, and competing priorities.
• Strong written and verbal communication skills with the ability to work professionally with executives, restaurant teams, vendors, community partners, and guests.
• Highly organized, dependable, detail-oriented, collaborative, and able to work independently.
• Comfortable regularly visiting Russ’ restaurants throughout West Michigan.
• Valid driver’s license and reliable transportation required.

Benefits

• Flexible schedule
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching
• Referral program